| The effects of brand associations on consumer response A Belén del Río, R Vazquez, V Iglesias Journal of consumer marketing 18 (5), 410-425, 2001 | 1335 | 2001 |
| Consumer-based brand equity: development and validation of a measurement instrument R Vázquez, AB Del Rio, V Iglesias Journal of Marketing management 18 (1-2), 27-48, 2002 | 855 | 2002 |
| The moderating role of entrepreneurship education on the antecedents of entrepreneurial intention M Entrialgo, V Iglesias International entrepreneurship and management journal 12, 1209-1232, 2016 | 321 | 2016 |
| The role of the brand name in obtaining differential advantages AB Del Rio, R Vazquez, V Iglesias Journal of Product & Brand Management 10 (7), 452-465, 2001 | 287 | 2001 |
| Marketing: estrategias y aplicaciones sectoriales IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ... Márketing: Estrategias y Aplicaciones Sectoriales, 2005 | 275 | 2005 |
| The use of quality expectations to segment a service market AM Díaz‐Martín, V Iglesias, R Vazquez, AV Ruiz Journal of Services Marketing 14 (2), 132-146, 2000 | 201 | 2000 |
| Explaining customer satisfaction with complaint handling C Varela‐Neira, R Vázquez‐Casielles, V Iglesias International Journal of Bank Marketing 28 (2), 88-112, 2010 | 187 | 2010 |
| The influence of emotions on customer's cognitive evaluations and satisfaction in a service failure and recovery context C Varela-Neira, R Vázquez-Casielles, V Iglesias-Argüelles The Service Industries Journal 28 (4), 497-512, 2008 | 170 | 2008 |
| El valor de marca: perspectivas de análisis y criterios de estimación AB Del Río Lanza, RV Casielles, VI Argüelles Cuadernos de gestión 1 (2), 87-102, 2001 | 154 | 2001 |
| The attribution of service failures: Effects on consumer satisfaction V Iglesias The Service Industries Journal 29 (2), 127-141, 2009 | 137 | 2009 |
| Are the intentions to entrepreneurship of men and women shaped differently? The impact of entrepreneurial role-model exposure and entrepreneurship education M Entrialgo, V Iglesias Entrepreneurship Research Journal 8 (1), 2018 | 131 | 2018 |
| Attitude and satisfaction in a traditional food product M José Sanzo, A Belén del Río, V Iglesias, R Vázquez British Food Journal 105 (11), 771-790, 2003 | 128 | 2003 |
| Co-creation and service recovery process communication: effects on satisfaction, repurchase intentions, and word of mouth R Vázquez-Casielles, V Iglesias, C Varela-Neira Service Business 11, 321-343, 2017 | 90 | 2017 |
| The effects of customer age and recovery strategies in a service failure setting C Varela-Neira, R Vázquez-Casielles, V Iglesias Journal of Financial Services Marketing 15, 32-48, 2010 | 81 | 2010 |
| Service recovery, satisfaction and behaviour intentions: analysis of compensation and social comparison communication strategies R Vázquez-Casielles, V Iglesias, C Varela-Neira The Service Industries Journal 32 (1), 83-103, 2012 | 75 | 2012 |
| The moderating effects of exclusive dealing agreements on distributor satisfaction V Iglesias, R Vázquez Journal of Strategic Marketing 9 (3), 215-231, 2001 | 74 | 2001 |
| Preconceptions about service: how much do they influence quality evaluations? V Iglesias Journal of Service Research 7 (1), 90-103, 2004 | 73 | 2004 |
| The efficacy of alternative mechanisms in safeguarding specific investments from opportunism R Vázquez, V Iglesias, I Rodríguez‐del‐Bosque Journal of Business & Industrial Marketing 22 (7), 498-507, 2007 | 59 | 2007 |
| Distribution channel relationships: The conditions and strategic outcomes of cooperation between manufacturer and distributor R Vázquez, V Iglesias, LI Álvarez-gonzález The International Review of Retail, Distribution and Consumer Research 15 (2 …, 2005 | 58 | 2005 |
| Collaborative manufacturer-distributor relationships: the role of governance, information sharing and creativity R Vázquez-Casielles, V Iglesias, C Varela-Neira Journal of Business & Industrial Marketing 28 (8), 620-637, 2013 | 54 | 2013 |
