| Corporate associations and consumer product responses: The moderating role of corporate brand dominance G Berens, CBM Van Riel, GH Van Bruggen Journal of marketing 69 (3), 35-48, 2005 | 1404 | 2005 |
| Virtual communities: A marketing perspective K De Valck, GH Van Bruggen, B Wierenga Decision support systems 47 (3), 185-203, 2009 | 1170 | 2009 |
| Opportunities and challenges in multichannel marketing: An introduction to the special issue A Rangaswamy, GH Van Bruggen Journal of interactive marketing 19 (2), 5-11, 2005 | 686 | 2005 |
| Informants in organizational marketing research: Why use multiple informants and how to aggregate responses GH Van Bruggen, GL Lilien, M Kacker Journal of marketing research 39 (4), 469-478, 2002 | 440 | 2002 |
| A viral branching model for predicting the spread of electronic word of mouth R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga Marketing science 29 (2), 348-365, 2010 | 363 | 2010 |
| The role of marketing in digital business platforms A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz Journal of Interactive Marketing 51 (1), 72-90, 2020 | 341 | 2020 |
| Managing marketing channel multiplicity GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas Journal of Service Research 13 (3), 331-340, 2010 | 259 | 2010 |
| Improving decision making by means of a marketing decision support system GH Van Bruggen, A Smidts, B Wierenga Management Science 44 (5), 645-658, 1998 | 221 | 1998 |
| DSS effectiveness in marketing resource allocation decisions: Reality vs. perception GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke Information Systems Research 15 (3), 216-235, 2004 | 196 | 2004 |
| The impact of channel function performance on buyer–seller relationships in marketing channels GH Van Bruggen, M Kacker, C Nieuwlaat International Journal of Research in Marketing 22 (2), 141-158, 2005 | 189 | 2005 |
| The integration of marketing problem-solving modes and marketing management support systems B Wierenga, GH Van Bruggen Journal of marketing 61 (3), 21-37, 1997 | 162 | 1997 |
| Marketing management support systems: Principles, tools, and implementation B Wierenga, GH Van Bruggen Springer Science & Business Media, 2000 | 149 | 2000 |
| How incorporating feedback mechanisms in a DSS affects DSS evaluations U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen Information Systems Research 20 (4), 527-546, 2009 | 145 | 2009 |
| The success of marketing management support systems B Wierenga, GH Van Bruggen, R Staelin Marketing Science 18 (3), 196-207, 1999 | 120 | 1999 |
| The dependent variable in research into the effects of creativity support systems: Quality and quantity of ideas B Wierenga, GH Van Bruggen MIS quarterly, 81-87, 1998 | 117 | 1998 |
| Environmental turbulence: A look into its dimensionality H Volberda, G Van Bruggen | 110 | 1997 |
| Bridging the marketing theory–practice gap with marketing engineering GL Lilien, A Rangaswamy, GH Van Bruggen, B Wierenga Journal of Business Research 55 (2), 111-121, 2002 | 77 | 2002 |
| Prediction Markets as institutional forecasting support systems GH Van Bruggen, M Spann, GL Lilien, B Skiera Decision Support Systems 49 (4), 404-416, 2010 | 71 | 2010 |
| The impact of the quality of a marketing decision support system: An experimental study GH Van Bruggen, A Smidts, B Wierenga International Journal of Research in Marketing 13 (4), 331-343, 1996 | 65 | 1996 |
| Incorporating business unit managers' perspectives in corporate-branding strategy decision making CBM Van Riel, GH Van Bruggen Corporate Reputation Review 5, 241-251, 2002 | 64 | 2002 |
Arvind RangaswamyPenn State University在 psu.edu 的电子邮件经过验证
