Celebrity Impact-A Model of Celebrity Endorsement. J Sonwalkar, M Kapse, A Pathak Journal of Marketing & Communication 7 (1), 2011 | 57 | 2011 |
What drives consumers to shop online? PS Khushboo Makwana, Anuradha Pathak IOSR Journal of Computer Engineering, 42-47, 2017 | 15* | 2017 |
Impact of Digital Marketing on Consumer Buying Behavior-A Comparative Study on the Gender Basis K Makwana, P Sharma, A Pathak Journal of the Gujarat Research Society 21 (16), 478-490, 2019 | 7 | 2019 |
Occupational stress among female teaching professionals and its effect on home environment at Indore city M Kapse, A Pathak, S Sharma Chief Patron: Mrs. Aarathy Sampathy, 59, 2010 | 6 | 2010 |
A study on student's perception and attitude towards e-learning PS A Pathak, K Makwana Journal of the Gujarat Research Society 21 (16), 274-282, 2019 | 5* | 2019 |
Impact of Celebrity Endorsement on Branding of FMCG Products in Indian Small Towns CM Khushboo Makwana , Anuradha Pathak Pacific Business Review International 8 (4), 1-8, 2015 | 4 | 2015 |
ASSESSMENT OF EMPLOYEE ENGAGEMENT: A STUDY OF SELECTED MANAGEMENT INSTITUTES OF INDORE CITY KM PATHAK ANURADHA AMITY MANAGEMENT ANALYST 5 (2), 16-24, 2010 | 4 | 2010 |
Event Study on Stock Prices of Maruti Suzuki India Limited – A Case Study on Launch of Celerio MAP Dr. Swaranjeet Arora,Ms. Khushboo Makwana Pacific Business Review International 9 (4), 40-46, 2016 | 1 | 2016 |
Business Promotion strategies for small enterprises A Pathak, K Makwana SAMVAD 8, 2015 | 1 | 2015 |
Rainwater Harvesting Initiatives for Sustainability: Problems, Prospects and Public Perception with reference to Smart City Indore, India S Sharma, A Pathak AGU Fall Meeting Abstracts 2021, SY55D-0381, 2021 | | 2021 |
Impact of Derivative Trading and Exchange Rate on Volatility of Indian Stock Market RP Saurabh Singh , Anuradha Pathak ‘RESEARCH JOURNEY’ International E- Research Journal, 194-200, 2019 | | 2019 |
Selection of Specialization in Management ProgramA Decision Tree Approach MC Kapse Manohar, Pathak Anuradha, Sharma Vinod International Journal for Research in Engineering Application & Management …, 2019 | | 2019 |
Impact of Derivative Trading and Exchange Rate on Volatility of Indian Stock Market PR Singh. Saurabh, Pathak. Anuradha RESEARCH JOURNEY 167 (C), 194-200, 2019 | | 2019 |
A Study on Factors Influencing Employee Motivation MK Sharma. Pragya, Pathak. Anuradha Journal of the Gujarat Research Society 21 (16), 693-697, 2019 | | 2019 |
A Study of Relationship Between Crude Oil Prices & Indian Stock Market PA Sandhar. Simranjeet, Singh. Saurabh Bhugol Swadesh Charcha 16 (1), 2019 | | 2019 |
Age Difference and Professionals’ Perception towards Human Resource Information System SR Pathak. Anuradha Prestige e-Journal of Management and Research 3 (2), 14-32, 2016 | | 2016 |
A Study on the Effect of Security, Trust, Price and Mode of Payment on Consumers’ Online Buying Behaviour MC Makwana Khushboo,Pathak Anuradha NICOM 2016, 129-139, 2016 | | 2016 |
A Comparative Study of Opportunities and Threats Faced by Small and Large FMCG Manufacturing Firms of Malwa Region H Pathak Anuradha, Dashmishra M. and Bargal OORJA- A Tri Annual Referred Journal of Management & IT 13 (6), 66-75, 2016 | | 2016 |
A COMPARATIVE STUDY OF MARKETING STRATEGIES OF FMCG MANUFACTURING IN MALWA REGION A PATHAK | | 2014 |
Innovative promotional tools for small enterprises KM Anuradha Pathak | | 2013 |