Users of the world, unite! The challenges and opportunities of Social Media AM Kaplan, M Haenlein Business horizons 53 (1), 59-68, 2010 | 32876 | 2010 |
An empirical comparison of the efficacy of covariance-based and variance-based SEM W Reinartz, M Haenlein, J Henseler International Journal of research in Marketing 26 (4), 332-344, 2009 | 3917 | 2009 |
Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of business research 122, 889-901, 2021 | 3523 | 2021 |
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence A Kaplan, M Haenlein Business horizons 62 (1), 15-25, 2019 | 2909 | 2019 |
A beginner's guide to partial least squares analysis M Haenlein, AM Kaplan Understanding statistics 3 (4), 283-297, 2004 | 2813 | 2004 |
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence M Haenlein, A Kaplan California management review 61 (4), 5-14, 2019 | 2339 | 2019 |
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster AM Kaplan, M Haenlein Business horizons 59 (4), 441-450, 2016 | 1412 | 2016 |
Managing customer relationships in the social media era: Introducing the social CRM house EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang Journal of interactive marketing 27 (4), 270-280, 2013 | 1347 | 2013 |
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance AM Kaplan, M Haenlein Business horizons 54 (3), 253-263, 2011 | 905 | 2011 |
The fairyland of Second Life: Virtual social worlds and how to use them AM Kaplan, M Haenlein Business horizons 52 (6), 563-572, 2009 | 842 | 2009 |
The early bird catches the news: Nine things you should know about micro-blogging AM Kaplan, M Haenlein Business horizons 54 (2), 105-113, 2011 | 812 | 2011 |
Users of the world, unite! The challenges and opportunities of social media KM Andreas, M Haenlein Business horizons 53 (1), 61, 2010 | 794 | 2010 |
Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. M Haenlein, E Anadol, T Farnsworth, H Hugo, J Hunichen, D Welte California management review 63 (1), 5-25, 2020 | 733 | 2020 |
Social media: back to the roots and back to the future AM Kaplan, M Haenlein Journal of systems and information technology 14 (2), 101-104, 2012 | 573 | 2012 |
Rulers of the world, unite! The challenges and opportunities of artificial intelligence A Kaplan, M Haenlein Business Horizons 63 (1), 37-50, 2020 | 506 | 2020 |
Users of the world, unite! The challenges and opportunities of Social Media M Haenlein, AM Kaplan Business horizons 53 (1), 59-68, 2010 | 399 | 2010 |
Toward a parsimonious definition of traditional and electronic mass customization AM Kaplan, M Haenlein Journal of product innovation management 23 (2), 168-182, 2006 | 352 | 2006 |
A model to determine customer lifetime value in a retail banking context M Haenlein, AM Kaplan, AJ Beeser European Management Journal 25 (3), 221-234, 2007 | 213 | 2007 |
How artificial intelligence will affect the future of retailing A Guha, D Grewal, PK Kopalle, M Haenlein, MJ Schneider, H Jung, ... Journal of Retailing 97 (1), 28-41, 2021 | 210 | 2021 |
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value M Haenlein, AM Kaplan, D Schoder Journal of marketing 70 (3), 5-20, 2006 | 206 | 2006 |