| Marketing Communications C Fill, S Turnbull Marketing Communications, 2019 | 1356* | 2019 |
| Marketing Communications,(Edisi ke-5) C Fill Pearson Education, 2009 | 1267* | 2009 |
| Barriers to women leaders in academia: tales from science and technology L Howe-Walsh, S Turnbull Studies in Higher Education 41 (3), 415-428, 2016 | 512 | 2016 |
| Marketing communications: brands, experiences and participation C Fill, S Turnbull Pearson, 2016 | 346 | 2016 |
| Marketing communications: discovery, creation and conversations C Fill, S Turnbull Pearson, 2016 | 217 | 2016 |
| Developing an authentic personal brand using impression management behaviours: Exploring female entrepreneurs’ experiences H Thompson-Whiteside, S Turnbull, L Howe-Walsh Qualitative Market Research: An International Journal 21 (2), 166-181, 2018 | 101 | 2018 |
| Halal holidays: exploring expectations of Muslim-friendly holidays F Wingett, S Turnbull Journal of Islamic Marketing 8 (4), 642-655, 2017 | 90 | 2017 |
| The advertising creative process: A study of UK agencies S Turnbull, C Wheeler Journal of Marketing Communications 23 (2), 176-194, 2017 | 88 | 2017 |
| Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources J Fletcher-Brown, S Turnbull, G Viglia, T Chen, V Pereira International Journal of Research in Marketing 38 (2), 518-529, 2021 | 76 | 2021 |
| International advertising strategies of multinational enterprises in the Middle East TC Melewar, S Turnbull, G Balabanis International Journal of Advertising 19 (4), 529-547, 2000 | 63 | 2000 |
| Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?. International Journal of Advertising, 39(5), 679-698. SO Middleton, Turnbull International Journal of Advertising, 39 (5), 679-698, 2020 | 60 | 2020 |
| Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?. MJ Middleton, K., Turnbull, S., & de Oliveira International Journal of Advertising 39 (5), 679-698., 2020 | 60 | 2020 |
| Halal holidays: How is value perceived by Muslim tourists? P Rodrigo, S Turnbull International Journal of Tourism Research 21 (5), 675-692, 2019 | 58 | 2019 |
| Why Facebook Reactions are good news for evaluating social media campaigns S Turnbull, S Jenkins Journal of Direct, Data and Digital Marketing Practice 17, 156-158, 2016 | 54 | 2016 |
| How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices K Middleton, S Turnbull Marketing Theory 21 (4), 561-578, 2021 | 53 | 2021 |
| Exploring advertiser's expectations of advertising agency services S Turnbull, C Wheeler Journal of Marketing Communications 22 (6), 587-601, 2016 | 52 | 2016 |
| The advertising standardisation debate revisited: Implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States S Turnbull, L Howe-Walsh, A Boulanouar Journal of Islamic Marketing 7 (1), 2-14, 2016 | 31 | 2016 |
| Advertising: should creative women be expected to ‘fake it?’ H Thompson-Whiteside, S Turnbull, L Howe-Walsh Journal of Marketing Management 37 (3-4), 294-319, 2021 | 30 | 2021 |
| The influence of motherhood on STEM women academics' perceptions of organizational support, mentoring and networking L Howe-Walsh, S Turnbull, E Papavasileiou, N Bozionelos Advancing Women in Leadership Journal 36, 54-63, 2016 | 28 | 2016 |
| An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates L Howe-Walsh, S Turnbull, P Budhwar Journal of Business Research 103, 356-364, 2019 | 18 | 2019 |
