关注
Chinedu Obiegbu
Chinedu Obiegbu
Bournemouth University
在 bournemouth.ac.uk 的电子邮件经过验证
标题
引用次数
引用次数
年份
Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective
CJ Obiegbu, G Larsen, N Ellis, D O’Reilly
European Journal of Marketing 53 (3), 463-482, 2019
552019
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
CJ Obiegbu, G Larsen, N Ellis
Marketing Theory 20 (3), 251-271, 2020
432020
The critical music fan: the role of criticality in collective constructions of brand loyalty
CJ Obiegbu, G Larsen, N Ellis
Arts and the Market 9 (1), 65-80, 2019
132019
Algorithmic personalization and brand loyalty: An experiential perspective
CJ Obiegbu, G Larsen
Marketing Theory, 14705931241230041, 2024
62024
Constructing loyalty in an online music community
C OBIEGBU
Durham University, 2018
12018
系统目前无法执行此操作，请稍后再试。
文章 1–5
共建清朗的网络空间,如遇有害信息,请举报。
本站数据皆整合自互联网公开资源索引,方便科研学术方面查询,并不存储相关数据资源;如对此有异议,请联系我们解决.
© 2023 学术资源搜索   @联系我们 | 申请短期会员 | 数据源提交