| Advertainment or adcreep game players’ attitudes toward advertising and product placements in computer games MR Nelson, H Keum, RA Yaros Journal of interactive advertising 5 (1), 3-21, 2004 | 469 | 2004 |
| Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game MR Nelson, RA Yaros, H Keum Journal of Advertising 35 (4), 87-99, 2006 | 341 | 2006 |
| Is it the medium or the message? Structuring complex news to enhance engagement and situational understanding by nonexperts RA Yaros Communication Research 33 (4), 285-309, 2006 | 103 | 2006 |
| Chapter Four Social Media in Education: Effects of Personalization and Interactivity on Engagement and Collaboration Ronald A. Yaros RA Yaros Social media: Usage and impact, 57, 2011 | 53 | 2011 |
| Cultivating support for nonprofit news organizations: commitment, trust and donating audiences E Powers, RA Yaros Journal of Communication Management 17 (2), 157-170, 2013 | 43 | 2013 |
| Informal science education: A practicum for graduate students WC Crone, SL Dunwoody, RK Rediske, SA Ackerman, ... Innovative higher education 36, 291-304, 2011 | 42 | 2011 |
| Tonight's top story: Commercial content in television news MLM Wood, MR Nelson, J Cho, RA Yaros Journalism & Mass Communication Quarterly 81 (4), 807-822, 2004 | 35 | 2004 |
| Effects of text and hypertext structures on user interest and understanding of science and technology RA Yaros Science Communication 33 (3), 275-308, 2011 | 34 | 2011 |
| Producing citizen journalism or producing journalism for citizens: A new multimedia model to enhance understanding of complex news RA Yaros Journalism and citizenship, 89-108, 2009 | 25 | 2009 |
| Product placement go global: An examination of contacts across five countries N Devathan, MR Nelson, J McCarty, S Deshpande, HJ Paek, ... Advances in consumer research 30 (170-171), 2003 | 23 | 2003 |
| Piloting health text messages for rural low-income mothers: effects of source similarity and simple action steps L Aldoory, RA Yaros, AA Prado, E Roberts, RL Briones Health promotion practice 17 (5), 702-710, 2016 | 20 | 2016 |
| Supporting online nonprofit news organizations: Do financial contributions influence stakeholder expectations and engagement? E Powers, RA Yaros Journal of Media Business Studies 9 (3), 41-62, 2012 | 20 | 2012 |
| Digital natives: Following their lead on a path to a new journalism RA Yaros Nieman Reports 62 (4), 13, 2008 | 15 | 2008 |
| Mastering multimedia: it's not enough to post some text and then simply throw some video into the mix. To keep readers' attention and enhance the audience's understanding, it's … RA Yaros American Journalism Review 31 (4), 28-32, 2009 | 13 | 2009 |
| Attention versus learning of online content: Preliminary findings from an eye-tracking study RA Yaros, AE Cook Evolving Psychological and Educational Perspectives on Cyber Behavior, 132-154, 2013 | 7 | 2013 |
| Communicating complex news: Structuring stories to enhance public engagement and understanding of science RA Yaros | 6 | 2005 |
| Completing College Writing Assignments on Mobile Phones: Comparing Students’ Attitudes and Engagement Across Disciplines and Age RA Yaros, J Misak Journalism & Mass Communication Educator 76 (2), 216-227, 2021 | 3 | 2021 |
| Effects of mobile devices and text messages: A multi-study design to explore a model for mobile learning in introductory journalism RA Yaros International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 2 …, 2012 | 3 | 2012 |
| " FIT" AND EFFECTIVENESS: INVESTIGATING GAME GENRE-BRAND CONGRUENCE FOR BRAND PLACEMENTS MR Nelson, JJ Yang, R Yaros American Academy of Advertising. Conference. Proceedings (Online), 197, 2008 | 3 | 2008 |
| Communicating Complex News Online: How Users Process Information about Science, Health, and Technology RA Yaros VDM Publishing, 2008 | 2 | 2008 |
