| BRAND COMMUNITY AM Muniz, TC O'Guinn Journal of consumer research 27, 412-32, 0 | 9215* | |
| Compulsive buying: A phenomenological exploration TC O'Guinn, RJ Faber Journal of consumer research 16 (2), 147-157, 1989 | 2348 | 1989 |
| A clinical screener for compulsive buying RJ Faber, TC O'guinn Journal of consumer Research 19 (3), 459-469, 1992 | 1474 | 1992 |
| The role of television in the construction of consumer reality TC O'Guinn, LJ Shrum Journal of consumer research 23 (4), 278-294, 1997 | 720 | 1997 |
| Advertising and integrated brand promotion TC O'Guinn, CT Allen, RJ Semenik, A Close South-Western, 2009 | 646 | 2009 |
| Compulsive consumption. RJ Faber, TC O'Guinn, R Krych Advances in consumer research 14 (1), 1987 | 549 | 1987 |
| Heaven on earth: consumption at Heritage Village, USA TC O'Guinn, RW Belk Journal of Consumer Research 16 (2), 227-238, 1989 | 473 | 1989 |
| Branding in a hyperconnected world: Refocusing theories and rethinking boundaries V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt Journal of marketing 84 (2), 24-46, 2020 | 461 | 2020 |
| Publicidad y comunicación integral de marca TC O'Guinn, CT Allen, RJ Semenik, MO Staines Thomson, 2004 | 456 | 2004 |
| The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes LJ Shrum, RS Wyer Jr, TC O'Guinn Journal of Consumer Research 24 (4), 447-458, 1998 | 453 | 1998 |
| Compulsive consumption and credit abuse RJ Faber, TC O'Guinn Journal of Consumer Policy 11 (1), 97-109, 1988 | 383 | 1988 |
| Classifying compulsive consumers: advances in the development of a diagnostic tool. RJ Faber, TC O'Guinn Advances in consumer research 16 (1), 1989 | 371 | 1989 |
| Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable LJ Shrum, TC O'GUINN Communication Research 20 (3), 436-471, 1993 | 360 | 1993 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 349 | 2019 |
| How nothing became something: White space, rhetoric, history, and meaning JW Pracejus, GD Olsen, TC O'guinn Journal of Consumer Research 33 (1), 82-90, 2006 | 230 | 2006 |
| Communal consumption and the brand TC O’Guinn, AM Muniz Inside consumption, 252-272, 2005 | 228 | 2005 |
| Touching greatness: The central midwest Barry Manilow fan club TC O'Guinn ACR Special Volumes, 1991 | 206 | 1991 |
| Effect of media advertising and other sources on movie selection RJ Faber, TC O'Guinn Journalism Quarterly 61 (2), 371-377, 1984 | 195 | 1984 |
| Acculturation: The impact of divergent paths on buyer behavior. TC O'guinn, WN Lee, RJ Faber Advances in consumer research 13 (1), 1986 | 152 | 1986 |
| Turning to space: Social density, social class, and the value of things in stores TC O’Guinn, RJ Tanner, A Maeng Journal of Consumer Research 42 (2), 196-213, 2015 | 149 | 2015 |
