| Movie Industry Economics: How Data Analytics Can Help Predict Movies’ Financial Success PC Murschetz, C Bruneel, JL Guy, D Haughton, N Lemercier, ... Nordic Journal of Media Management 1 (3), 339-359, 2020 | 5 | 2020 |
| Gratifications behind Sharing of Fake News on Social Media Regarding Covid-19 B Bakhtawar, F Latif, S Asgher Pakistan Languages and Humanities Review 6 (2), 908-921, 2022 | 2 | 2022 |
| An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan B Bakhtawar, F Latif, A Kamal The Lahore Journal of Business 10 (1), 121-147, 2021 | 1 | 2021 |
| Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on Websites B Bakhtawar, F Latif, PC Murschetz, A Kamal International Journal on Media Management 24 (4), 251-274, 2022 | | 2022 |
| Media Business Model Management: A Synopsis BF Murschetz, P.C., Salamzadeh, A., Khan Handbook of Media and Communication Economics., 2022 | | 2022 |
| Movie industry economics: how data analytics can help predict movies' financial success. C Bruneel, JL Guy, D Haughton, N Lemercier, MD McLaughlin, K Mentzer, ... | | 2022 |
| REPORTING OF TERRORISM AGAINST MUSLIMS THROUGH DEUTSCHE WELLE NEWS IN PAKISTAN: A CASE OF CHRISTCHURCH MASS SHOOTING B Bakhtawar, F Latif, A Zia The Journal of Political Science 38 (1), 89-106, 2021 | | 2021 |
| Pakistani Youtubers and Social Media Entrepreneurship: Opportunity Identification for Value Creation in Content Market B Bakhtawar, AA Reza Nordic Journal of Media Management 2 (2), 2021 | | 2021 |
Paul Murschetz, PD Dr.mmc在 average.media 的电子邮件经过验证
Paul Murschetz, PD Dr.mmc在 average.media 的电子邮件经过验证