| Why do consumers buy counterfeit luxury brands? K Wilcox, HM Kim, S Sen Journal of marketing research 46 (2), 247-259, 2009 | 1328 | 2009 |
| Are close friends the enemy? Online social networks, self-esteem, and self-control K Wilcox, AT Stephen Journal of Consumer research 40 (1), 90-103, 2013 | 760 | 2013 |
| Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision K Wilcox, B Vallen, L Block, GJ Fitzsimons Journal of Consumer Research 36 (3), 380-393, 2009 | 386 | 2009 |
| Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice K Wilcox, T Kramer, S Sen Journal of Consumer Research 38 (1), 151-163, 2011 | 254 | 2011 |
| Leave home without it? The effects of credit card debt and available credit on spending K Wilcox, LG Block, EM Eisenstein Journal of Marketing Research 48 (SPL), S78-S90, 2011 | 96 | 2011 |
| Consumers’ response to commercials: when the energy level in the commercial conflicts with the media context NM Puccinelli, K Wilcox, D Grewal Journal of Marketing 79 (2), 1-18, 2015 | 88 | 2015 |
| Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products K Wilcox, AL Roggeveen, D Grewal Journal of Consumer Research 38 (4), 763-773, 2011 | 84 | 2011 |
| Choice, rejection, and elaboration on preference-inconsistent alternatives J Laran, K Wilcox Journal of Consumer Research 38 (2), 229-241, 2011 | 84 | 2011 |
| How being busy can increase motivation and reduce task completion time. K Wilcox, J Laran, AT Stephen, PP Zubcsek Journal of personality and social psychology 110 (3), 371, 2016 | 61 | 2016 |
| Are close friends the enemy K Wilcox, AT Stephen Online social networks, 2013 | 50 | 2013 |
| Thinking about financial deprivation: Rumination and decision making among the poor G Johar, R Meng, K Wilcox ACR North American Advances, 2015 | 27 | 2015 |
| Discrepant fluency in self-customization K Wilcox, S Song Journal of Marketing Research 48 (4), 729-740, 2011 | 23 | 2011 |
| Research handbook on luxury branding F Morhart, K Wilcox, S Czellar Edward Elgar Publishing, 2020 | 20 | 2020 |
| Restraint that blinds: Attention narrowing and consumers’ response to numerosity in self-control decisions K Wilcox, S Prokopec Journal of Consumer Research 46 (2), 371-387, 2019 | 16 | 2019 |
| The evolution of counterfeit luxury consumption K Wilcox, JL Zaichkowsky Research handbook on luxury branding, 265-281, 2020 | 15 | 2020 |
| “I Made It Work”: How Using a Self‐Assembled Product Increases Task Performance S Köcher, K Wilcox Journal of Consumer Psychology 32 (3), 492-499, 2022 | 10 | 2022 |
| How being busy overcomes procrastination and enhances productivity AT Stephen, K Wilcox, J Laran, PP Zubcsek Columbia Business School, 2014 | 6 | 2014 |
| Education, liberalism and consumers’ response to luxury brands FE Petersen, K Wilcox Advances in Consumer Research 44, 589, 2016 | 5 | 2016 |
| Are Close Friends the Enemy? Online Social Networks, Narcissism and Self-Control K Wilcox, A Stephen ACR North American Advances, 2012 | 5 | 2012 |
| The dual effect of subjective busyness on consumer motivation K Wilcox, J Laran ACR North American Advances, 2017 | 3 | 2017 |
