| Role of Fanship in College Satisfaction through Using SNS for Sports Y Yoon, R Wang, S Jeong Journal of Multidisciplinary Research 8 (3), 23-40, 2016 | 8 | 2016 |
| Fine-tuning brand endorsements: Exploring race-sport fit with athlete endorsers Y Yoon, JW Kim, M Magnusen, M Sagas Journal of Applied Sport Management 10 (3), 8, 2018 | 5 | 2018 |
| Assessing spectator motivation for the paralympics: the mediating role of attitude M Kim, J Park, Y Yoon International Journal of Sports Marketing and Sponsorship 24 (1), 186-202, 2023 | 4 | 2023 |
| Sport team mascots as communication tools: Determinants of mascot Twitter followers Y Yoon, S Sato, A Goldsmith, Y Tsuji Global Sport Business Journal 4 (3), 11-23, 2016 | 3 | 2016 |
| Are you satisfied when you feel happy and sad concurrently? The role of dialectical thinking SY Jun Woo Kim, Kyle Bunds, Youngmin Yoon Journal of Multidisciplinary Research 8 (2), 33-48, 2016 | 1 | 2016 |
| Anchored putter ban: An examination of whether anchored putting impacts career success and putting performance JW Kim, S Yoon, M Magnusen, Y Yoon, KT Kim Managerial and Decision Economics 40 (8), 941-949, 2019 | | 2019 |
| Independent Researcher Y Yoon, R Wang Journal of Multidisciplinary Research 8 (3), 23-40, 2016 | | 2016 |
