Having too little or too much time is linked to lower subjective well-being. MA Sharif, C Mogilner, HE Hershfield Journal of Personality and Social Psychology 121 (4), 933, 2021 | 62 | 2021 |
Down a rabbit hole: how prior media consumption shapes subsequent media consumption K Woolley, MA Sharif Journal of Marketing Research 59 (3), 453-471, 2022 | 45 | 2022 |
Incentives increase relative positivity of review content and enjoyment of review writing K Woolley, MA Sharif Journal of Marketing Research 58 (3), 539-558, 2021 | 43 | 2021 |
The benefits of emergency reserves: Greater preference and persistence for goals that have slack with a cost MA Sharif, SB Shu Journal of Marketing Research 54 (3), 495-509, 2017 | 38 | 2017 |
Nudging Persistence After Failure Through Emergency Reserves MA Sharif, SB Shu Organizational Behavior and Human Decision Processes 2021 (163), 17-29, 2021 | 23 | 2021 |
The effect of categorization on goal progress perceptions and motivation MA Sharif, K Woolley Journal of Consumer Research 47 (4), 608-630, 2020 | 22 | 2020 |
The effect of relative encoding on memory-based judgments MA Sharif, DM Oppenheimer Psychological Science 27 (8), 1136-1145, 2016 | 22 | 2016 |
The effect of categories on relative encoding biases in memory-based judgments MA Sharif, DM Oppenheimer Organizational Behavior and Human Decision Processes 162, 1-8, 2021 | 15 | 2021 |
The effects of being time poor and time rich on life satisfaction M Sharif, C Mogilner, H Hershfield Available at SSRN 3285436, 2018 | 15 | 2018 |
A field experiment on subgoal framing to boost volunteering: The trade-off between goal granularity and flexibility. A Rai, MA Sharif, EH Chang, KL Milkman, AL Duckworth Journal of Applied Psychology 108 (4), 621, 2023 | 12 | 2023 |
Occasion Matching of Indulgences SB Shu, M Sharif Journal of Marketing Behavior 3 (3), 211-239, 2018 | 11 | 2018 |
It’s the effort that counts: The effect of self-control on goal progress perceptions H Rafieian, MA Sharif Journal of Marketing Research 60 (3), 527-542, 2023 | 8 | 2023 |
Effect of nudges on downloads of COVID-19 exposure notification apps: A randomized clinical trial MA Sharif, E Dixon, EF Bair, C Garzon, L Gibson, K Linn, K Volpp JAMA Network Open 4 (12), e2140839-e2140839, 2021 | 7 | 2021 |
The psychology of your scrolling addiction K Woolley, MA Sharif Harvard Business Review, 2022 | 6 | 2022 |
What happens when companies pay customers to write reviews K Woolley, MA Sharif Harvard Business Review, 2021 | 5 | 2021 |
Work-to-unlock rewards: Leveraging goals in reward systems to increase consumer persistence MA Sharif, K Woolley Journal of Consumer Research 49 (4), 634-656, 2022 | 4 | 2022 |
The effects of being time poor and time rich on happiness M Sharif, C Mogilner, H Hershfield ACR North American Advances, 2018 | 4 | 2018 |
Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions K Woolley, M Sharif NA–Advances in Consumer Research 47, 342-346, 2019 | 3 | 2019 |
The motivating power of streaks: Incentivizing streaks increases engagement in effortful tasks K Mehr, J Silverman, M Sharif, A Barasch, K Milkman ACR North American Advances, 2020 | 2 | 2020 |
How and when does a used (vs. unused) account affect consumption behavior? S Yin, MA Sharif Journal of Experimental Psychology: General, 2024 | 1 | 2024 |