| Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value C Tienken, M Classen, T Friedli European Journal of Marketing 57 (3), 794-833, 2023 | 15 | 2023 |
| Enhancing the Customer Journey with Digital Self-Services C Tienken, J Rösler, T Friedli Digital Marketing in the Automotive Electronics Industry: Redefining …, 2023 | 1 | 2023 |
| Business Models for Commercializing Predictive Maintenance in the Context of Industrial Sustainability JP Potthoff, C Tienken, T Friedli Smart Services Summit, 163-170, 2022 | 1 | 2022 |
| Digital Servitization Barriers of Medical Technology Firms: An Exploratory Study J Rösler, P Eugster, C Tienken, T Friedli Smart Services Summit: Smart Services Supporting the New Normal, 3-11, 2022 | 1 | 2022 |
| Fundamentals of Industrial Service Management T Friedli, P Osterrieder, C Tienken Managing Industrial Services: From Basics to the Emergence of Smart and …, 2021 | 1 | 2021 |
| Engaging the Sales Force in Digital Solution Selling-An Organizational Behavior Perspective C Tienken University of St. Gallen, 2024 | | 2024 |
| Capturing value from digital services: A framework for implementing value-based pricing C Tienken, CB Zülch, JP Rösler, T Friedli | | 2022 |
| Innovations dans les PME: la Suisse orientale appuie sur l’accélérateur T Friedli, C Tienken | | |
