| Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension LL Mao, H Huang Sport Management Review 19 (3), 306-318, 2016 | 97 | 2016 |
| Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon H Huang, L Lunhua Mao, J Wang, JJ Zhang International Journal of Sports Marketing and Sponsorship 16 (4), 46-66, 2015 | 96 | 2015 |
| Assessing the economic impact of three major sport events in China: The perspective of attendees H Huang, LL Mao, SK Kim, JJ Zhang Tourism Economics 20 (6), 1277-1296, 2014 | 60 | 2014 |
| Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors LL Mao, JJ Zhang Sport, Business and Management: An International Journal 3 (3), 226-245, 2013 | 58 | 2013 |
| Dimensions of problem gambling behavior associated with purchasing sports lottery H Li, LL Mao, JJ Zhang, Y Wu, A Li, J Chen Journal of Gambling Studies 28, 47-68, 2012 | 57 | 2012 |
| Sport consumers motivation for live attendance and mediated sports consumption: A qualitative analysis MJ Kim, LL Mao Sport in Society 24 (4), 515-533, 2021 | 44 | 2021 |
| Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme L Jin, LL Mao, JJ Zhang, MB Walker International Journal of Sport Management and Marketing 10 (1-2), 121-141, 2011 | 37 | 2011 |
| Sports gambling as consumption: Evidence from demand for sports lottery LL Mao, JJ Zhang, DP Connaughton Sport Management Review 18 (3), 436-447, 2015 | 36 | 2015 |
| Assessing corporate social responsibility in China’s sports lottery administration and its influence on consumption behavior H Li, JJ Zhang, LL Mao, SD Min Journal of Gambling Studies 28, 515-540, 2012 | 34 | 2012 |
| An associative learning account of branding effects of sponsorship LL Mao, JJ Zhang, DP Connaughton, S Holland, JO Spengler Journal of Customer Behaviour 12 (1), 25-51, 2013 | 26 | 2013 |
| Social exchange process in collectivistic countries: an examination of sporting events in China H Huang, SD Min, TSR Wang, LL Mao European sport management quarterly 16 (2), 172-189, 2016 | 20 | 2016 |
| Classifying and profiling sports lottery gamblers: A cluster analysis approach H Li, LL Mao, JJ Zhang, J Xu Social Behavior and Personality: an international journal 43 (8), 1299-1317, 2015 | 20 | 2015 |
| Understanding retail quality of sporting goods stores: a text mining approach LL Mao International Journal of Sports Marketing and Sponsorship 22 (2), 330-352, 2021 | 15 | 2021 |
| On the road to the Olympics: a phenomenological approach of national identity in South Korean national short-track speed skaters BH Nam, MJ Kim, RC Marshall, S Sung, LL Mao Sport in society 21 (12), 1917-1938, 2018 | 13 | 2018 |
| An examination of the impact of socio-demographic factors on the demand for sports lotteries in China LL Mao, JJ Zhang, DP Connaughton, S Holland Asia Pacific Journal of Sport and Social Science 4 (1), 34-52, 2015 | 13 | 2015 |
| Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University LL Mao, JJ Zhang Journal of Applied Marketing Theory 3 (2), 14-35, 2012 | 13 | 2012 |
| Innovation-driven development strategy and research development investment: a case study of Chinese sport firms G Chen, LL Mao, ND Pifer, JJ Zhang Asia Pacific Journal of Marketing and Logistics 33 (7), 1578-1595, 2021 | 12 | 2021 |
| Determinants of demand for sports lottery: insights from a multilevel model LL Mao, JJ Zhang, DP Connaughton Asian Economic and Financial Review 5 (8), 973-987, 2015 | 9 | 2015 |
| Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry LL Mao International Journal of Sports Marketing and Sponsorship 23 (3), 547-571, 2022 | 8 | 2022 |
| Branding through sponsorship-linked marketing: A case of Chinese sports apparel and equipment brand “Li Ning.” LL Mao, JJ Zhang Emerging trends and Innovation in sports management and marketing in Asia, 2015 | 8 | 2015 |
James ZhangUniversity of Georgia在 uga.edu 的电子邮件经过验证
