| A framework for customer relationship management RS Winer California management review 43 (4), 89-105, 2001 | 1707 | 2001 |
| A reference price model of brand choice for frequently purchased products RS Winer Journal of consumer research 13 (2), 250-256, 1986 | 1515 | 1986 |
| Empirical generalizations from reference price research G Kalyanaram, RS Winer Marketing science 14 (3_supplement), G161-G169, 1995 | 1262 | 1995 |
| The impact of new product introductions on the market value of firms PK Chaney, TM Devinney, RS Winer Journal of business, 573-610, 1991 | 962 | 1991 |
| Dynamic customer relationship management: Incorporating future considerations into the service retention decision KN Lemon, TB White, RS Winer Journal of marketing 66 (1), 1-14, 2002 | 871 | 2002 |
| The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making JJ Inman, RS Winer, R Ferraro Journal of marketing 73 (5), 19-29, 2009 | 780 | 2009 |
| An empirical analysis of internal and external reference prices using scanner data GE Mayhew, RS Winer Journal of consumer Research 19 (1), 62-70, 1992 | 738 | 1992 |
| Endogeneity in brand choice models JM Villas-Boas, RS Winer Management science 45 (10), 1324-1338, 1999 | 678 | 1999 |
| New communications approaches in marketing: Issues and research directions RS Winer Journal of interactive marketing 23 (2), 108-117, 2009 | 631 | 2009 |
| Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 599 | 2015 |
| Experimentation in the 21st century: The importance of external validity RS Winer Journal of the Academy of marketing Science 27, 349-358, 1999 | 488 | 1999 |
| An empirical analysis of price endings with scanner data M Stiving, RS Winer Journal of Consumer Research 24 (1), 57-67, 1997 | 480 | 1997 |
| A framework for the formation and structure of consumer expectations: Review and propositions RL Oliver, RS Winer Journal of economic psychology 8 (4), 469-499, 1987 | 447 | 1987 |
| The influence of purchase quantity and display format on consumer preference for variety I Simonson, RS Winer Journal of Consumer Research 19 (1), 133-138, 1992 | 374 | 1992 |
| The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis SM Tully, RS Winer Journal of retailing 90 (2), 255-274, 2014 | 367 | 2014 |
| Analysis for marketing planning DR Lehmann, RS Winer | 352 | 2008 |
| Planning marketing-mix strategies in the presence of interaction effects PA Naik, K Raman, RS Winer Marketing Science 24 (1), 25-34, 2005 | 319 | 2005 |
| Choosing the right metrics to maximize profitability and shareholder value JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson Journal of Retailing 85 (1), 95-111, 2009 | 289 | 2009 |
| Behavioral perspective on pricing: Buyers' subjective perceptions of price revisited RS Winer Issues in pricing: Theory and research, 1988 | 289 | 1988 |
| Generating website traffic JS Ilfeld, RS Winer Journal of Advertising Research 42 (5), 49-61, 2002 | 226 | 2002 |
