Value-based segmentation of generation Z women consumers of India: Replication and validation of model N Singh, S Nigam Prabandhan: Indian Journal of Management 14 (10), 8-23, 2021 | 7 | 2021 |
An Exploratory Study on Identification of Age/Occupation Wise Brand Experience Factors for Lingerie Buying Consumers N Singh International Journal Of Costume and Fashion 18 (1), 47-59, 2018 | 5 | 2018 |
Factors determining fashion clothing interest and purchase intention: A study of Generation Z consumers in India N Singh Fashion Style & Popular Culture 10, 2023 | 4 | 2023 |
Brand experience dimensions influencing age-wise lingerie purchase motivation: A study of Indian women consumers CR Singh Neetu,Jena Binaya Bhusan Fashion Style and popular culture 8 (2), 2021 | 2* | 2021 |
A Study Of Education, Occupation And City Wise Brand Experience Dimensions Influencing Buying Behavior Of Lingerie Buying Consumers In India N Singh, B Jena, R Chandra Journal Of Critical Reviews, 2020 | 2 | 2020 |
Consumers' Choice Behavior Towards Sustainable Fashion Based on Social Media Influence S Neetu Driving Green Marketing in Fashion and Retail, 1-25, 2024 | 1 | 2024 |
Identification of Factors Affecting Brand Loyalty of College Going Students Towards Fast Fashion Brand Zara: A Customer-based Brand Equity Analysis N Sakshi, N Singh Journal of Textile and Apparel, Technology and Management 12 (4), 1-20, 2023 | 1 | 2023 |
A study of young women consumers' attitudes and purchase intentions towards luxury apparel & accessories in India N Singh Revista de Gestao e Secretariado-GeSeC 14 (5), 8392-8414, 2023 | 1 | 2023 |
Fashion clothing interest and purchase intention of young women consumers of India N Singh, N Chakrabarti, R Tripathi Navus - Revista de Gestão e Tecnologia 14 (Jan-Dec 2024), 1-20, 2024 | | 2024 |
Service quality expectations of international fashion apparel brands in India: Satisfaction loyalty and the mediating role of culture N Singh Fashion Style & Popular Culture, 2024 | | 2024 |
Building Sustainability in Textile and Apparel Supply Chains N Singh Eco-Innovation and Sustainable Development in Industry 5.0, 198-222, 2024 | | 2024 |
Mata Ni Pachedi: Tales of the goddess on textiles from Gujrat, India N Singh, G Vanshika Craft Research 15 (1), 109-126, 2024 | | 2024 |
Psychographic Characteristics Linking Apparel & Lifestyle Pop-up Stores to Brand Experience and WOM Intentions of Generation Z Consumers N Singh Journal of Textile and Apparel, Technology and Management 12 (4), 1-18, 2023 | | 2023 |
The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India N Singh ASR Chiang Mai University Journal of Social Sciences and Humanities 10 (1), 1-10, 2022 | | 2022 |