The effects of product class knowledge on information search behavior M Brucks Journal of consumer research 12 (1), 1-16, 1985 | 3634 | 1985 |
Price and brand name as indicators of quality dimensions for consumer durables M Brucks, VA Zeithaml, G Naylor Journal of the academy of marketing science 28, 359-374, 2000 | 1062 | 2000 |
Introspection in consumer research: implementation and implications M Wallendorf, M Brucks Journal of consumer Research 20 (3), 339-359, 1993 | 600 | 1993 |
Children's use of cognitive defenses against television advertising: A cognitive response approach M Brucks, GM Armstrong, ME Goldberg Journal of consumer research 14 (4), 471-482, 1988 | 478 | 1988 |
A study of information search behavior during the categorization of new products JL Ozanne, M Brucks, D Grewal Journal of consumer research 18 (4), 452-463, 1992 | 424 | 1992 |
The moderating effects of problem characteristics on experts’ and novices’ judgments MT Spence, M Brucks Journal of marketing Research 34 (2), 233-247, 1997 | 343 | 1997 |
A typology of consumer knowledge content M Brucks Advances in consumer research 13 (1), 58-63, 1986 | 285 | 1986 |
How childhood advertising exposure can create biased product evaluations that persist into adulthood PM Connell, M Brucks, JH Nielsen Journal of Consumer Research 41 (1), 119-134, 2014 | 196 | 2014 |
Selective recall and information use in consumer preferences CL Costley, M Brucks journal of Consumer Research 18 (4), 464-474, 1992 | 159 | 1992 |
How and why conversational value leads to happiness for experiential and material purchases W Bastos, M Brucks Journal of Consumer Research 44 (3), 598-612, 2017 | 155 | 2017 |
The effect of nutritional information disclosure in advertising: an information processing approach M Brucks, AA Mitchell, R Staelin Journal of Public Policy & Marketing 3 (1), 1-25, 1984 | 138 | 1984 |
Search monitor: An approach for computer-controlled experiments involving consumer information search M Brucks Journal of Consumer Research 15 (1), 117-121, 1988 | 119 | 1988 |
Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making V Chinburapa, LN Larson, M Brucks, JL Draugalis, JL Bootman, CP Puto Social science & medicine 36 (11), 1473-1482, 1993 | 112 | 1993 |
Dealing with children's advertising: Public policy issues and alternatives GM Armstrong, M Brucks Journal of Public Policy & Marketing 7 (1), 98-113, 1988 | 71 | 1988 |
The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers KP Newman, M Brucks Journal of Consumer Psychology 28 (2), 253-271, 2018 | 59 | 2018 |
The effects of bargainable attributes and attribute range knowledge on consumer choice processes M Brucks, PH Schurr Journal of consumer Research 16 (4), 409-419, 1990 | 57 | 1990 |
Price and brand name as indicators of quality dimensions M Brucks, VA Zeithaml (No Title), 1991 | 55 | 1991 |
Young children's understandings of cigarette smoking D Freeman, M Brucks, M Wallendorf Addiction 100 (10), 1537-1545, 2005 | 45 | 2005 |
Overlap between mental representations of self and brand RK Trump, M Brucks Self and Identity 11 (4), 454-471, 2012 | 41 | 2012 |
KNOWLEDGE STRUCTURES, PRODUCTION SYSTEMS AND DECISION STRATEGIES. M Brucks, A Mitchell Advances in consumer research 8 (1), 1981 | 40 | 1981 |