| Inovação e Marketing de Serviços JM Carvalho Vieira Verbo, 2000 | 101* | 2000 |
| The impact of sponsorship on a football team's brand equity. J Vale, E Serra, VT Vale, JC Vieira Journal of Sponsorship 2 (3), 2009 | 30 | 2009 |
| Toward a resource‐based view of city quality: A new framework JMS Carvalho, RV Costa, S Marnoto, CAA Sousa, JC Vieira Growth and Change 49 (2), 266-285, 2018 | 25 | 2018 |
| Business intelligence and data mining to support sales in retail F Castelo-Branco, JL Reis, JC Vieira, R Cayolla Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 406-419, 2020 | 16 | 2020 |
| New services margin/high success discriminators JMC Vieira, EDM Serra, JAV Gonzalez The Service Industries Journal 24 (5), 91-101, 2004 | 15 | 2004 |
| How do Portuguese consumers select wine? Determinants of their buying decisions and consumption behaviours JMC Vieira, EM Serra 5th International Conference of the Academy of Wine Business Research …, 2010 | 11 | 2010 |
| Resource‐based view of city quality: Scales development and validation JMS Carvalho, RV Costa, S Marnoto, JC Vieira, CAA Sousa Growth and Change 50 (3), 856-879, 2019 | 10 | 2019 |
| Determinants of portuguese wine & enotourism consumer behaviour EM Serra, JMC Vieira, T Spawton Edições Universitárias Lusófonas, 2010 | 10 | 2010 |
| Brand extensions effects on attitudes and brand beliefs EM Serra, JMC Vieira, JAV Gonzalez Proceedings of the 28th European Marketing Academy Conference, 1-20, 1999 | 6 | 1999 |
| Metologia do treino deportivo J Carvalho, J Vieira Lisboa: Facultade de Motricidades Humana, 0 | 6 | |
| O impacto do Patrocínio no Capital das Marcas-Um Estudo Aplicado ao FC Porto JA Vale, VT Vale, EM Serra, JMC Vieira Revista portuguesa de marketing, 7-21, 2008 | 3 | 2008 |
| Marketing Digital e a Proteção de Dados Pessoais: O Caso das Agências de Publicidade em Portugal C Bouçanova, JL Reis, JC Vieira Revista Ibérica de Sistemas e Tecnologias de Informação, 141-151, 2020 | 2 | 2020 |
| Web consumer behavior: the effect of enjoyment on innovativeness EM Serra, F Colmenero-Ferreira, JMC Vieira Portuguese Journal of Management Studies 12 (1), 45-60, 2007 | 2 | 2007 |
| Orientación al mercado: la ética del concepto de marketing EM Serra, JMC Vieira La reconstrucción de la empresa en el nuevo orden económico: VIII Congreso …, 1994 | 2 | 1994 |
| Green Perceived Value in the Brand-Consumer Relationship: An Empirical Study of Its Determinants in Managing Global Brands CF de Faria, JMC Vieira International Conference on Marketing and Technologies, 323-339, 2022 | 1 | 2022 |
| Business intelligence in sports retail: data mining application F Castelo-Branco, JL Reis, JC Vieira, JPM dos Santos 2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021 | 1 | 2021 |
| Why aren't younger consumers atracted to Port Wine? A Sensory gap analysis JMC Vieira, M Magalhães, E Serra BAM2021 Conference, 2021 | 1 | 2021 |
| Capítulo 4 - Métricas de Avaliação do Desempenho da Força de Vendas JM Carvalho Vieira, M Magalhães Direção e Gestão da Força de Vendas : Como Crescer num Contexto de Crise …, 2020 | | 2020 |
| GESTÃO DA MARCA DESTINO: um estudo aplicado às cidades de Braga e Guimarães EM Serra, L Silva, JMC Vieira JOURNAL OF STRATEGIC COMMUNICATION AND BRANDING 1, 42-52, 2011 | | 2011 |
| Wine decision making process in Portuguese & UK markets. EM Serra, JMC Vieira, T Spawton | | 2011 |
