| Is Twitter for the birds? Using Twitter to enhance student learning in a marketing course B Lowe, D Laffey Journal of Marketing Education 33 (2), 183-192, 2011 | 274 | 2011 |
| Marketing research WG Zikmund, S Ward, B Lowe, H Winzar Thomson Learning, 2007 | 223 | 2007 |
| The impact of negative publicity on celebrity ad endorsements D Thwaites, B Lowe, LL Monkhouse, BR Barnes Psychology & Marketing 29 (9), 663-673, 2012 | 208 | 2012 |
| Forecasting consumer perception of innovativeness B Lowe, F Alpert Technovation 45, 1-14, 2015 | 185 | 2015 |
| Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk B Lowe Journal of Product & Brand Management 19 (7), 496-503, 2010 | 128 | 2010 |
| Reducing household water consumption: a social marketing approach B Lowe, D Lynch, J Lowe Journal of marketing management 31 (3-4), 378-408, 2015 | 108 | 2015 |
| Pricing strategy and the formation and evolution of reference price perceptions in new product categories B Lowe, F Alpert Psychology & Marketing 27 (9), 846-873, 2010 | 91 | 2010 |
| Antecedents of product placement effectiveness across cultures FFY Chan, D Petrovici, B Lowe International Marketing Review 33 (1), 5-24, 2016 | 86 | 2016 |
| Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities D Johnson, B Lowe Journal of Interactive Marketing 29 (1), 1-10, 2015 | 84 | 2015 |
| Marketing research (2nd Asia-Pacific ed.) WG Zikmund, S Ward, B Lowe, H Winzar, BJ Babin South Melbourne, Vic: Cengage Learning, 2011 | 75* | 2011 |
| Consumer perceptions of monetary and non-monetary introductory promotions for new products B Lowe, BR Barnes Journal of Marketing Management 28 (5-6), 629-651, 2012 | 73 | 2012 |
| A change for the better? Digital health technologies and changing food consumption behaviors B Lowe, I Fraser, DM Souza‐Monteiro Psychology & Marketing 32 (5), 585-600, 2015 | 59 | 2015 |
| Information customization and food choice K Balcombe, I Fraser, B Lowe, D Souza Monteiro American Journal of Agricultural Economics 98 (1), 54-73, 2016 | 55 | 2016 |
| Consumers and technology in a changing world B Lowe, YK Dwivedi, S d'Alessandro European Journal of Marketing 53 (6), 1038-1050, 2019 | 54 | 2019 |
| The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance B Lowe, S D'Alessandro, H Winzar, D Laffey, W Collier Journal of Consumer Behaviour 12 (5), 412-422, 2013 | 49 | 2013 |
| Processing of product placements and brand persuasiveness FFY Chan, B Lowe, D Petrovici Marketing Intelligence & Planning 34 (3), 2016 | 47 | 2016 |
| Essentials of SPSS for Windows versions 14 & 15: a business approach B Lowe, HF Winzar, S Ward Thomson Learning Australia, 2007 | 47 | 2007 |
| Nutritional labelling information: Utilisation of new technologies B Lowe, DM de Souza-Monteiro, I Fraser Journal of Marketing Management 29 (11-12), 1337-1366, 2013 | 45 | 2013 |
| Measuring reference price perceptions for new product categories: which measure is best? B Lowe, F Alpert Journal of Product & Brand Management 16 (2), 132-141, 2007 | 45 | 2007 |
| Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong FFY Chan, B Lowe, D Petrovici Journal of Marketing Communications 23 (3), 311-328, 2017 | 44 | 2017 |
Frank AlpertAssociate Professor of Marketing UQ Business School, University of Queensland在 business.uq.edu.au 的电子邮件经过验证
