| Re-examining online customer experience to include purchase frequency and perceived risk J Martin, G Mortimer, L Andrews Journal of retailing and consumer services 25, 81-95, 2015 | 459 | 2015 |
| Online grocery shopping: the impact of shopping frequency on perceived risk G Mortimer, S Fazal e Hasan, L Andrews, J Martin The International Review of Retail, Distribution and Consumer Research 26 (2 …, 2016 | 247 | 2016 |
| Investigating the factors influencing the adoption of m-banking: a cross cultural study G Mortimer, L Neale, SFE Hasan, B Dunphy International Journal of bank marketing 33 (4), 545-570, 2015 | 243 | 2015 |
| Drivers of local food consumption: a comparative study C Bianchi, G Mortimer British Food Journal 117 (9), 2282-2299, 2015 | 206 | 2015 |
| Examining the antecedents and consequences of perceived shopping value through smart retail technology S Adapa, SM Fazal-e-Hasan, SB Makam, MM Azeem, G Mortimer Journal of Retailing and Consumer Services 52, 101901, 2020 | 195 | 2020 |
| Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics G Mortimer, P Clarke Journal of retailing and consumer services 18 (6), 575-585, 2011 | 136 | 2011 |
| Do ethical concerns and personal values influence the purchase intention of fast-fashion clothing? T Stringer, G Mortimer, AR Payne Journal of Fashion Marketing and Management: An International Journal 24 (1 …, 2020 | 126 | 2020 |
| The impact of service failure on brand credibility US Bougoure, R Russell-Bennett, S Fazal-E-Hasan, G Mortimer Journal of Retailing and Consumer Services 31, 62-71, 2016 | 114 | 2016 |
| Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret P David Clarke, G Mortimer Journal of Consumer Marketing 30 (6), 472-483, 2013 | 103 | 2013 |
| The role of customer gratitude in making relationship marketing investments successful SF e Hasan, I Lings, L Neale, G Mortimer Journal of Retailing and Consumer Services 21 (5), 788-796, 2014 | 102 | 2014 |
| Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment SM Fazal-e-Hasan, H Ahmadi, G Mortimer, M Grimmer, L Kelly Journal of Retailing and Consumer Services 41, 101-111, 2018 | 90 | 2018 |
| Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions G Mortimer, SM Fazal-e-Hasan, M Grimmer, L Grimmer Journal of Retailing and Consumer Services 55, 102115, 2020 | 83 | 2020 |
| Examining the antecedents and consequences of gratitude S Fazal E. Hasan, G Mortimer, IN Lings, L Neale Journal of Services Marketing 31 (1), 34-47, 2017 | 75 | 2017 |
| Development and validation of the Self‐Gifting Consumer Behaviour scale G Mortimer, US Bougoure, S Fazal‐E‐Hasan Journal of Consumer Behaviour 14 (3), 165-179, 2015 | 69 | 2015 |
| Investigating online recognition for blood donor retention: An experiential donor value approach K Chell, G Mortimer International Journal of Nonprofit and Voluntary Sector Marketing 19 (2 …, 2014 | 67 | 2014 |
| How gratitude influences customer word-of-mouth intentions and involvement: The mediating role of affective commitment SM Fazal-e-Hasan, IN Lings, G Mortimer, L Neale Journal of Marketing Theory and Practice 25 (2), 200-211, 2017 | 63 | 2017 |
| The more things change the more they stay the same: A replicated study of small retail firm resources L Grimmer, M Grimmer, G Mortimer Journal of Retailing and Consumer Services 44, 54-63, 2018 | 60 | 2018 |
| A multi-method approach to examining consumer intentions to use smart retail technology SM Fazal-e-Hasan, A Amrollahi, G Mortimer, S Adapa, MS Balaji Computers in Human Behavior 117, 106622, 2021 | 49 | 2021 |
| Toward a shopping typology of primary male grocery shoppers G Mortimer International Journal of Retail & Distribution Management 40 (10), 790-810, 2012 | 47 | 2012 |
| The role of effective communication and trustworthiness in determining guests’ loyalty H Kharouf, H Sekhon, SM Fazal-e-Hasan, E Hickman, G Mortimer Journal of Hospitality Marketing & Management 28 (2), 240-262, 2019 | 40 | 2019 |
