Lifestyle segmentation: from attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences P Vyncke European journal of communication 17 (4), 445-463, 2002 | 504 | 2002 |
Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control AS Claeys, V Cauberghe, P Vyncke Public Relations Review 36 (3), 256-262, 2010 | 452 | 2010 |
Consumer meaning making: The meaning of luxury brands in a democratised luxury world L Hudders, M Pandelaere, P Vyncke International Journal of Market Research 55 (3), 391-412, 2013 | 192 | 2013 |
The rival wears Prada: Luxury consumption as a female competition strategy L Hudders, C De Backer, M Fisher, P Vyncke Evolutionary Psychology 12 (3), 570-587, 2014 | 130 | 2014 |
Adopter segments, adoption determinants and mobile marketing L De Marez, P Vyncke, K Berte, D Schuurman, K De Moor Journal of Targeting, Measurement and Analysis for Marketing 16, 78-95, 2007 | 130 | 2007 |
Celebrities: From teachers to friends: A test of two hypotheses on the adaptiveness of celebrity gossip CJS De Backer, M Nelissen, P Vyncke, J Braeckman, FT McAndrew Human Nature 18, 334-354, 2007 | 97 | 2007 |
Attitude of physicians toward patient package inserts for medication information in Belgium RH Vander Stichele, B De Potter, P Vyncke, MG Bogaert Patient education and counseling 28 (1), 5-13, 1996 | 27 | 1996 |
Cue management: Using fitness cues to enhance advertising effectiveness P Vyncke Evolutionary psychology in the business sciences, 257-287, 2011 | 23 | 2011 |
Quantitative microscale liquid chromatography of piperine in pepper and pepper extracts M Verzele, F van Damme, G Schuddinck, P Vyncke Journal of Chromatography A 471, 335-346, 1989 | 20 | 1989 |
Opportunities of interactive formats for innovative advertising on digital television K Berte, P Vyncke, E De Bens Proceedings of the 8th European Conference on Interactive TV and Video, 55-58, 2010 | 15 | 2010 |
Decoding the ad: how advertising taps into your heart & mind P Vyncke Nautilus Academic Books, 2008 | 12 | 2008 |
Imago-management: Handboek voor reclamestrategen P Vyncke Mys & Breesch, 1992 | 10 | 1992 |
A dress to impress and a toy to enjoy. How consumer motivations can be used in luxury ads L Hudders, P Vyncke New trends in advertising research, 27-44, 2008 | 9 | 2008 |
Does alcohol catch the eye? Investigating young adults’ attention to alcohol consumption E Vincke, P Vyncke Evolutionary psychology 15 (3), 1474704917730207, 2017 | 8 | 2017 |
The heart and the mind: on advertising and consumption P Vyncke University Press, 2011 | 6 | 2011 |
Visuele genderstereotypering in reclame: Een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties L Hudders, P Vyncke Tijdschrift voor Communicatiewetenschap 41 (2), 2013 | 5 | 2013 |
Celebrities: from teachers to friends J Charlotte, S De Backer, M Nelissen, P Vyncke, J Braeckman, ... Human Nature: An Interdisciplinary Biosocial Perspective 18 (4), 334, 2007 | 5 | 2007 |
Let's face the truth: the importance of faces as advertising cues D Grammens, P Vyncke, Y Verhellen, J Palomo 9th International conference on Research in Advertising (ICORIA 2010), 2010 | 4 | 2010 |
Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness P Vyncke, V Apaolaza Ibañez, P Hartmann 8th International Marketing Trends Congress, 2009 | 4 | 2009 |
Decoding advertising & consumption: the ultimate framework P Vyncke | 4 | 2008 |