| Social media and its implications for viral marketing R Miller, N Lammas Asia Pacific Public Relations Journal 11 (1), 1-9, 2010 | 376 | 2010 |
| How social media communications combine with customer loyalty management to boost green retail sales QS Lu, R Miller Journal of Interactive Marketing 46 (1), 87-100, 2019 | 66 | 2019 |
| Fixing the game? Legitimacy, morality policy and research in gambling R Miller, G Michelson Journal of Business Ethics 116, 601-614, 2013 | 52 | 2013 |
| How the relationship between the crisis life cycle and mass media content can better inform crisis communication G Howell, R Miller PRism 4 (1), 1-14, 2006 | 48 | 2006 |
| Regulating consumption with bite: building a contemporary framework for urban dog management R Miller, GVJ Howell Journal of Business Research 61 (5), 525-531, 2008 | 45 | 2008 |
| The stochastic nature of purchasing a state's lottery products D Mizerski, R Miller, K Mizerski, D Lam Australasian Marketing Journal 12 (3), 56-69, 2004 | 45 | 2004 |
| Maple Leaf Foods: Crisis and containment case study GVJ Howell, R Miller Public communication review 1 (1), 47-56, 2010 | 26 | 2010 |
| The need for self regulation and alternative dispute resolution to moderate consumer perceptions of perceived risk with internet gambling R Miller UNLV Gaming Research & Review Journal 10 (1), 6, 2006 | 22 | 2006 |
| Taboos, morality and marketing: Towards a conceptual model and illustration G Michelson, R Miller Journal of Consumer Marketing 36 (3), 393-400, 2019 | 17 | 2019 |
| Sales effects of in-store radio advertising CS Areni, R Miller Journal of Marketing Communications 18 (4), 285-295, 2012 | 14 | 2012 |
| The effects of chief executive officers' leadership on primary stakeholder interests: A review ZH Shaari, C Areni, D Grant, R Miller Global Business and Management Research 6 (3), 246, 2014 | 12 | 2014 |
| Spinning out the asbestos agenda: How big business uses public relations in Australia G Howell, R Miller Public Relations Review 32 (3), 261-266, 2006 | 12 | 2006 |
| A prototype skills audit for marketing communications professionals R Miller marketing theory 2 (4), 419-428, 2002 | 11 | 2002 |
| Organizational Response to Crisis: A Case Study of Maple Leaf Foods. GVJ Howell, R Miller Northwest Journal of Communication 39 (1), 2010 | 10 | 2010 |
| A test of the theory of planned behavior in underage lottery gambling R Miller, G Howell ANZMAC 2005 conference: Broadening the boundaries, 218-211, 2005 | 9 | 2005 |
| Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior E Chronis, Q Lu, R Miller Social Media Marketing: Breakthroughs in Research and Practice, 756-773, 2018 | 8 | 2018 |
| # A little bird told me: birdcaging the message during the BP disaster GVJ Howell, R Miller, G Rushbrook-House Journal of Global Scholars of Marketing Science 24 (2), 113-128, 2014 | 8 | 2014 |
| Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders X Li, Q Lu, R Miller Journal of Business Research 66 (9), 1598-1604, 2013 | 8 | 2013 |
| A new paradigm to evaluate pathological gambling behaviour K Mizerski, R Miller, R Mizerski Natioal Association for Gambling Studies, 2001 | 7 | 2001 |
| Flogging in blogs: what drives customers to vent their complaint experiences online? Z Sulaiman, CS Areni, R Miller | 4 | 2009 |
