| Modeling regret effects on consumer post‐purchase decisions M Bui, AS Krishen, K Bates European Journal of Marketing 45 (7/8), 1068-1090, 2011 | 210 | 2011 |
| Healthy brands: establishing brand credibility, commitment and connection among consumers E Kemp, M Bui Journal of Consumer Marketing 28 (6), 429-437, 2011 | 163 | 2011 |
| The role of advertising in consumer emotion management E Kemp, M Bui, S Chapa International Journal of Advertising 31 (2), 339-353, 2012 | 151 | 2012 |
| When food is more than nutrition: Understanding emotional eating and overconsumption E Kemp, MY Bui, S Grier Journal of Consumer Behaviour 12 (3), 204-213, 2013 | 125 | 2013 |
| E‐tail emotion regulation: examining online hedonic product purchases M Bui, E Kemp International Journal of Retail & Distribution Management 41 (2), 155-170, 2013 | 115 | 2013 |
| Fear advertisements: Influencing consumers to make better health decisions AS Krishen, M Bui International Journal of Advertising 34 (3), 533-548, 2015 | 78 | 2015 |
| Eating their feelings: Examining emotional eating in at-risk groups in the United States E Kemp, M Bui, S Grier Journal of Consumer Policy 34, 211-229, 2011 | 67 | 2011 |
| That’s not so bad, I’ll eat more! Backfire effects of calories-per-serving information on snack consumption AH Tangari, M Bui, KL Haws, PJ Liu Journal of Marketing 83 (1), 133-150, 2019 | 64 | 2019 |
| Understanding the power of hope and empathy in healthcare marketing E Kemp, M Bui, A Krishen, PM Homer, MS LaTour Journal of Consumer Marketing 34 (2), 85-95, 2017 | 61 | 2017 |
| Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance E Kemp, M Bui, MD Porter, III Journal of Consumer Marketing 38 (3), 282-292, 2021 | 59 | 2021 |
| Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages E Kemp, K Cowart, MM Bui Journal of Business Research 112, 200-209, 2020 | 52 | 2020 |
| What am I drinking? The effects of serving facts information on alcohol beverage containers M Bui, S Burton, E Howlett, J Kozup Journal of Consumer Affairs 42 (1), 81-99, 2008 | 52 | 2008 |
| Dine-in or take-out: Modeling millennials’ cooking motivation and choice A Namin, BT Ratchford, JK Saint Clair, MM Bui, ML Hamilton Journal of Retailing and Consumer Services 53, 101981, 2020 | 43 | 2020 |
| Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement M Bui, AS Krishen, E Anlamlier, O Berezan Psychology & Marketing 39 (4), 683-693, 2022 | 42 | 2022 |
| Hold the salt! Effects of sodium information provision, sodium content, and hypertension on perceived cardiovascular disease risk and purchase intentions E Howlett, S Burton, AH Tangari, M Bui Journal of Public Policy & Marketing 31 (1), 4-18, 2012 | 42 | 2012 |
| Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions MM Bui, AH Tangari, KL Haws Journal of Business Research 75, 221-228, 2017 | 40 | 2017 |
| The internet of everything: implications of marketing analytics from a consumer policy perspective M Petrescu, A Krishen, M Bui Journal of Consumer Marketing 37 (6), 675-686, 2020 | 34 | 2020 |
| Making small food units seem regular: How larger table size reduces calories to be consumed B Davis, CR Payne, M Bui Journal of the Association for Consumer Research 1 (1), 115-124, 2016 | 31 | 2016 |
| Retail kiosks: how regret and variety influence consumption AS Krishen, M Bui, PC Peter International Journal of Retail & Distribution Management 38 (3), 173-189, 2010 | 30 | 2010 |
| So close yet so far away: The moderating effect of regulatory focus orientation on health behavioral intentions M Bui, AS Krishen Psychology & Marketing 32 (5), 522-531, 2015 | 27 | 2015 |
Elyria Kemp, PhDThe Edward G. Schlieder Chair in Higher Education and Health Initiatives Professor of Marketing在 uno.edu 的电子邮件经过验证
