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Laura Boman
Laura Boman
Assistant Professor, Kennesaw State University
在 kennesaw.edu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Less light, better bite: How ambient lighting influences taste perceptions
S Lefebvre, J Hasford, L Boman
Journal of Retailing and Consumer Services 65, 102732, 2022
102022
Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands
L Boman, GSU Hewage, J Hasford
Journal of Business Research 168, 114208, 2023
52023
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
GS Urumutta Hewage, S Klucarova, L Boman
Journal of Global Fashion Marketing 12 (4), 343-358, 2021
52021
Look on the bright side: Emojis impact tipping behaviour
S Lefebvre, L Boman, M Orlowski
International Journal of Hospitality Management 117, 103653, 2024
42024
The unintended effects of tamper-evident food closures
M Orlowski, S Lefebvre, L Boman
International Journal of Hospitality Management 107, 103315, 2022
42022
The Effect of Diversity Initiatives by Brands on Consumer Perceptions
DFIV Nelson, L Boman
Association of Marketing Theory & Practice, https://digitalcommons …, 2022
12022
EXPRESS: Sharing to Persuade: the Role of Donor-versus Charity-Focused WOM
L Boman, X He
Journal of Marketing Research, 00222437241268491, 2024
2024
It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures
S Lefebvre, M Orlowski, L Boman
British Food Journal 126 (8), 3037-3050, 2024
2024
Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures
L Boman, L An, GS Urumutta Hewage, J Hasford
Journal of Service Research, 10946705241264008, 2024
2024
The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior
Y Zemack‐Rugar, L Boman, T Kramer
Journal of Consumer Psychology, 2024
2024
The effect of equity initiatives by gendered brands
DF Nelson IV, L Boman, GSU Hewage
Journal of Global Scholars of Marketing Science 34 (1), 45-56, 2024
2024
When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions
L Boman, S Lefebvre, GSU Hewage
Journal of Retailing and Consumer Services 74, 103420, 2023
2023
The Effect of Ordering Method on Consumer Return Intentions
GM Kemp, L Boman
2023
The Benevolence of Actively Inflicting Misfortune: When and How Schadenfreude Increases Donations
Y Zemack-Rugar, L Boman, T Kramer
Advances in Consumer Research 50, 249-251, 2022
2022
The Unintended Effects of Tamper-Evident Packaging
M Orlowski, S Lefebvre, L Boman
Association of Marketing Theory & Practice, https://digitalcommons …, 2022
2022
The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized: An Abstract
L An, L Boman
Academy of Marketing Science Annual Conference-World Marketing Congress, 363-364, 2021
2021
HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS
GU Hewage, L Boman, S Klucarova
Global Marketing Conference, 205-205, 2020
2020
Sharing: The Social Consumer
L Boman
2020
The Effect of Emoji Incongruency in Social Media: An Abstract
L Boman, GU Hewage, J Hasford
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
The Effect of Social Distance on Donations to Care Versus Cure: An Abstract
L Boman, X He
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
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