Less light, better bite: How ambient lighting influences taste perceptions S Lefebvre, J Hasford, L Boman Journal of Retailing and Consumer Services 65, 102732, 2022 | 10 | 2022 |
Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands L Boman, GSU Hewage, J Hasford Journal of Business Research 168, 114208, 2023 | 5 | 2023 |
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products GS Urumutta Hewage, S Klucarova, L Boman Journal of Global Fashion Marketing 12 (4), 343-358, 2021 | 5 | 2021 |
Look on the bright side: Emojis impact tipping behaviour S Lefebvre, L Boman, M Orlowski International Journal of Hospitality Management 117, 103653, 2024 | 4 | 2024 |
The unintended effects of tamper-evident food closures M Orlowski, S Lefebvre, L Boman International Journal of Hospitality Management 107, 103315, 2022 | 4 | 2022 |
The Effect of Diversity Initiatives by Brands on Consumer Perceptions DFIV Nelson, L Boman Association of Marketing Theory & Practice, https://digitalcommons …, 2022 | 1 | 2022 |
EXPRESS: Sharing to Persuade: the Role of Donor-versus Charity-Focused WOM L Boman, X He Journal of Marketing Research, 00222437241268491, 2024 | | 2024 |
It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures S Lefebvre, M Orlowski, L Boman British Food Journal 126 (8), 3037-3050, 2024 | | 2024 |
Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures L Boman, L An, GS Urumutta Hewage, J Hasford Journal of Service Research, 10946705241264008, 2024 | | 2024 |
The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior Y Zemack‐Rugar, L Boman, T Kramer Journal of Consumer Psychology, 2024 | | 2024 |
The effect of equity initiatives by gendered brands DF Nelson IV, L Boman, GSU Hewage Journal of Global Scholars of Marketing Science 34 (1), 45-56, 2024 | | 2024 |
When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions L Boman, S Lefebvre, GSU Hewage Journal of Retailing and Consumer Services 74, 103420, 2023 | | 2023 |
The Effect of Ordering Method on Consumer Return Intentions GM Kemp, L Boman | | 2023 |
The Benevolence of Actively Inflicting Misfortune: When and How Schadenfreude Increases Donations Y Zemack-Rugar, L Boman, T Kramer Advances in Consumer Research 50, 249-251, 2022 | | 2022 |
The Unintended Effects of Tamper-Evident Packaging M Orlowski, S Lefebvre, L Boman Association of Marketing Theory & Practice, https://digitalcommons …, 2022 | | 2022 |
The Robot Won’t Judge Me: How AI Healthcare Benefits the Stigmatized: An Abstract L An, L Boman Academy of Marketing Science Annual Conference-World Marketing Congress, 363-364, 2021 | | 2021 |
HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS GU Hewage, L Boman, S Klucarova Global Marketing Conference, 205-205, 2020 | | 2020 |
Sharing: The Social Consumer L Boman | | 2020 |
The Effect of Emoji Incongruency in Social Media: An Abstract L Boman, GU Hewage, J Hasford Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
The Effect of Social Distance on Donations to Care Versus Cure: An Abstract L Boman, X He Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |