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Nicole Dilg Beachum
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The value disruption of uncivil other-customers during online service recovery
TJ Bacile, A Krallman, JS Wolter, ND Beachum
Journal of Services Marketing 34 (4), 483-498, 2020
252020
Simulations or client projects? Aligning social media skills development to industry expectations
N Beachum, A Krallman
Journal of Marketing Education 46 (1), 57-71, 2024
42024
The Role of Sales Enablement Toolkit Use on Sales Performance
ND Beachum
University of South Alabama, 2021
22021
B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance
N Beachum, M Loes, S Wellborn, C Hessick
2021
Shattering the Entrepreneurial Glass Ceiling through Social Media
ND Beachum
Go-to-Market Strategies for Women Entrepreneurs, 67-74, 2019
2019
Firms Beware! Your Response Matters
ND Beachum
2019
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