| Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan U Sumarwan | 170 | 2019 |
| Assessing the effects of perceived quality and perceived value on customer satisfaction A Samudro, U Sumarwan, M Simanjuntak, E Yusuf Management Science Letters 10 (5), 1077-1084, 2020 | 127 | 2020 |
| Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB) A Nugroho, M Najib, M Simanjuntak Journal of Consumer Sciences 3 (1), 15-27, 2018 | 98 | 2018 |
| The effects of knowledge, religiosity value, and attitude on halal label reading behavior of undergraduate students M Simanjuntak, MM Dewantara ASEAN Marketing Journal 6 (2), 1, 2014 | 76 | 2014 |
| Enhancing customer retention using customer relationship management approach in car loan bussiness M Simanjuntak, NE Putri, LN Yuliati, MF Sabri Cogent Business & Management 7 (1), 1738200, 2020 | 73 | 2020 |
| A general structural equation model of the emotions and repurchase intention in modern retail M Simanjuntak, H Nur, B Sartono, M Sabri Management Science Letters 10 (4), 801-814, 2020 | 57 | 2020 |
| Perilaku pembelian hedonis generasi z: promosi pemasaran, kelompok acuan, dan konsep diri AF Ramadhan, M Simanjuntak Jurnal Ilmu Keluarga & Konsumen 11 (3), 243-254, 2018 | 53 | 2018 |
| Karakteristik sosial demografi dan faktor pendorong peningkatan kinerja kader posyandu M Simanjuntak Jurnal Penyuluhan 10 (1), 2014 | 49 | 2014 |
| The impact of product quality, service quality, and customer loyalty program perception on retail customer attitude RA Putra, H Hartoyo, M Simanjuntak Independent Journal of Management & Production 8 (3), 1116-1129, 2017 | 47 | 2017 |
| Kontribusi ekonomi dan peran ganda perempuan serta pengaruhnya terhadap kesejahteraan subjektif H Puspitawati, M Simanjuntak, L Hayati Jurnal Ilmu Keluarga dan Konsumen 5 (1), 11-18, 2012 | 41 | 2012 |
| Online shopping behavior on generation Y in Indonesia I Musyifah, M Simanjuntak Global Business & Finance Review (GBFR) 21 (1), 33-45, 2016 | 38 | 2016 |
| Financial literacy, behavior and vulnerability among Malaysian households: does gender matter? MF SABRI, E Cheng-Xi Aw, HA RAHIM, NIKAS BURHAN, MA OTHMAN, ... International Journal of Economics & Management 15 (2), 2021 | 35 | 2021 |
| Faktor-faktor yang memengaruhi perilaku konsumsi kopi di era pandemi Covid-19 NN Adiwinata, U Sumarwan, M Simanjuntak Jurnal Ilmu Keluarga dan Konsumen 14 (2), 189-202, 2021 | 35 | 2021 |
| Pengaruh inovasi edukasi gizi masyarakat berbasis social media marketing terhadap pengetahuan, sikap, dan perilaku dalam upaya pencegahan stunting M Simanjuntak, LN Yuliati, R Rizkillah, A Maulidina Jurnal Ilmu Keluarga dan Konsumen 15 (2), 164-177, 2022 | 34 | 2022 |
| The effect of atmosphere perception, perceived value, and hedonic value on consumer loyalty through the service quality of warunk upnormal RA Kusmarini, U Sumarwan, M Simanjuntak Indonesian Journal of Business and Entrepreneurship (IJBE) 6 (1), 53-53, 2020 | 33 | 2020 |
| Perceived value, social bond, and switching cost as antecedents and predictors of customer loyalty in the B2B chemical industry context: A literature review A Samudro, U Sumarwan, EZ Yusuf, M Simanjuntak International Journal of Marketing Studies 10 (4), 124-138, 2018 | 33 | 2018 |
| How commitment, satisfaction, and cost fluctuations influence customer loyalty A Samudro, U Sumarwan, M Simanjuntak, EZ Yusuf Samudro, A, 115-125, 2019 | 30 | 2019 |
| The effect of benefits offered and customer experience on re-use intention of mobile banking through customer satisfaction and trust D Febrian, M Simanjuntak, N Hasanah Jurnal Keuangan Dan Perbankan 25 (3), 551-569, 2021 | 29 | 2021 |
| The effect of marketing mix and brand image on customer loyalty of remixed mortar M Simanjuntak, U Sumarwan, AD Situmorang Independent journal of management & production 11 (2), 450-472, 2020 | 29 | 2020 |
| The role of motivation, locus of control and financial literacy on women investment decisions across generations PT Putri, M Simanjuntak Journal of Consumer Sciences 5 (2), 102-123, 2020 | 28 | 2020 |
Ujang SumarwanConsumer Behavior, Marketing, AACIM, APMMI Ketua PSPMB-SB-IPB, School of Business Bogor在 apps.ipb.ac.id 的电子邮件经过验证
