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Won-Ki Moon
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Understanding public support for carbon capture and storage policy: The roles of social capital, stakeholder perceptions, and perceived risk/benefit of technology
WK Moon, LA Kahlor, HC Olson
Energy Policy 139, 111312, 2020
592020
US political partisanship and COVID-19: Risk information seeking and prevention behaviors
WK Moon, L Atkinson, LA Kahlor, C Yun, H Son
Health Communication 37 (13), 1671-1681, 2022
442022
Contribution of training to scientists’ public engagement intentions: A test of indirect relationships using parallel multiple mediation
J Copple, N Bennett, A Dudo, WK Moon, TP Newman, J Besley, N Leavey, ...
Science Communication 42 (4), 508-537, 2020
282020
Diversifying or reinforcing science communication? Examining the flow of frame contagion across media platforms
SM Jones-Jang, PS Hart, L Feldman, WK Moon
Journalism & Mass Communication Quarterly 97 (1), 98-117, 2020
262020
Adopting voice assistants in online shopping: examining the role of social presence, performance risk, and machine heuristic
S Lee, J Oh, WK Moon
International Journal of Human–Computer Interaction 39, 2978-2992, 2023
222023
The effects of native advertising on readers' recognition, attitude, and sharing intention
S Lee, MH Song, WK Moon, MH Shin
Advertising Research 111, 68-100, 2016
20*2016
How can we fight partisan biases in the COVID-19 pandemic? AI source labels on fact-checking messages reduce motivated reasoning
WK Moon, M Chung, SM Jones-Jang
Mass Communication and Society 26 (3), 646-670, 2023
192023
The influence of social media on political participation: The meta-analysis of current research in Korea
W Moon, S Lee
Korean Journal of Journalism & Communication Studies 59 (4), 133-162, 2015
18*2015
Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings
HS Lim, E Ciszek, WK Moon
Journal of Communication Management 26 (2), 187-206, 2022
152022
New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans
S Lee, WK Moon
Public Relations Review 47 (4), 102084, 2021
152021
Ethics in Financial Communication and Investor Relations
SA Bowen, W Moon, JK Kim
The Handbook of Financial Communication and Investor Relations, First …, 2017
14*2017
Nanoscientists’ perceptions of serving as ethical leaders within their organization: Implications from ethical leadership for responsible innovation
WK Moon, LA Kahlor
Journal of Responsible Innovation 9 (1), 74-92, 2022
122022
The Influence of PPL's Expression Type and Audience's Characteristics on Advertising Effects
S Lee, MH Song, WK Moon, MH Shin
Journal of Broadcasting Research 87, 75-106, 2014
9*2014
What shapes environmental responsibility perceptions? Measuring value orientations as a predictor of situational motivations and communicative action
JY Li, JK Kim, H Overton, N Bhalla, N Zhang, M Choi, WK Moon
International Journal of Strategic Communication 13 (3), 214-232, 2019
72019
SNS, SNS network type, and political participation: Focusing on comparison of SNS network type (twitter and facebook)
EY Kim, SY Jung, WK Moon
Social Science Studies 39 (1), 175-200, 2015
6*2015
The Effects of Social Media Service Quality of Political Information on Political Participation of Young Voters: Focusing on the Relationship between Political Use of Social …
WK Moon, EY Kim
Korean Journal of Journalism & Communication Studies 58 (3), 145-172, 2014
6*2014
Risk perception, affect, and information avoidance during the 2016 US Presidential election
WK Moon, LA Kahlor, JZ Yang, HS Lim
Journal of Risk Research 25 (7), 860-873, 2022
52022
The effect of political advertising on voter: A meta-analytic assessment
S Lee, WK Moon
Korean Journal of Advertising and Public Relations 18 (2), 182-212, 2016
5*2016
Advertising for brands and society: the role of perceived authenticity in corporate transgender advocacy advertising campaigns
HS Lim, WK Moon, E Ciszek
Journal of homosexuality, 1-29, 2023
42023
Person, Place, or Thing: Individual, Community, and Risk Information Seeking
W Wang, LA Kahlor, WK Moon, HC Olson
Science Communication 43 (3), 307-335, 2021
42021
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