Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008 | 2006 | 2008 |
Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011 | 767 | 2011 |
What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008 | 649 | 2008 |
Online travel review study: Role and impact of online travel reviews U Gretzel, KH Yoo, M Purifoy Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007 | 543 | 2007 |
Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel Information and communication technologies in tourism 2009, 37-47, 2009 | 361 | 2009 |
Trust in travel-related consumer generated media KH Yoo, Y Lee, U Gretzel, DR Fesenmaier Information and communication technologies in tourism 2009, 49-59, 2009 | 261 | 2009 |
Use and creation of social media by travellers KH Yoo, U Gretzel Social media in travel, tourism and hospitality, 189-206, 2016 | 150 | 2016 |
Exploring tripadvisor KH Yoo, M Sigala, U Gretzel Open tourism: open innovation, crowdsourcing and co-creation challenging the …, 2016 | 149 | 2016 |
Antecedents and impacts of trust in travel-related consumer-generated media KH Yoo, U Gretzel Information Technology & Tourism 12 (2), 139-152, 2010 | 146 | 2010 |
Premises and promises of social media marketing in tourism U Gretzel, KH Yoo The Routledge handbook of tourism marketing, 491-504, 2014 | 120 | 2014 |
The influence of perceived credibility on preferences for recommender systems as sources of advice K Hyan Yoo, U Gretzel Information Technology & Tourism 10 (2), 133-146, 2008 | 101 | 2008 |
Travel opinion leaders and seekers KH Yoo, U Gretzel, F Zach Information and Communication Technologies in Tourism 2011, 525-535, 2011 | 95 | 2011 |
Persuasive recommender systems: conceptual background and implications KH Yoo, U Gretzel, M Zanker Springer Science & Business Media, 2012 | 85 | 2012 |
Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations KH Yoo, U Gretzel Recommender systems handbook, 455-477, 2010 | 81 | 2010 |
The role of source characteristics in eWOM: What makes online travel reviewers credible and likeable KH Yoo, KS Lee, U Gretzel Proceedings of the 14th international ENTER conference in Ljubljana …, 2007 | 74 | 2007 |
Online travel review study: Role and impact of online travel reviews: Laboratory for Intelligent Systems in Tourism, Texas A&M University U Gretzel, KH Yoo, M Purifoy LIST 2 (07), 01, 2007 | 67 | 2007 |
Special section on generative smart tourism systems and management: Man-machine interaction C Koo, KH Yoo, JN Lee, M Zanker International Journal of Information Management 36 (6), 1301-1305, 2016 | 53 | 2016 |
How US state tourism offices use online newsrooms and social media in media relations KH Yoo, JR Kim Public Relations Review 39 (5), 534-541, 2013 | 50 | 2013 |
Millennial ride-share passengers’ pro-sustainable behaviors: Norm activation perspective S Lee, WJ Lee, KH Yoo Asia Pacific Journal of Tourism Research 25 (1), 15-26, 2020 | 39 | 2020 |
Web 2.0: ew Rules for Tourism Marketing KH Yoo, U Gretzel | 38 | 2016 |