| An exploration into the practice of online service failure and recovery strategies in the Balkans Y Azemi, W Ozuem, KE Howell, G Lancaster Journal of Business Research 94, 420-431, 2019 | 110 | 2019 |
| The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective Y Azemi, W Ozuem, KE Howell Psychology & Marketing, 2020 | 90 | 2020 |
| Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels Y Azemi, W Ozuem, R Wiid, A Hobson Journal of Retailing and Consumer Services 66, 102944, 2022 | 43 | 2022 |
| Digital Marketing Strategies for Fashion and Luxury Brands W Ozuem, Y Azemi IGI Global, 2017 | 31 | 2017 |
| Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory W Ozuem, Y Azemi Digital Marketing Strategies for Fashion and Luxury Brands, 108-125, 2018 | 11 | 2018 |
| Service failure and recovery strategies in the Balkans: an exploratory study Y Azemi, W Ozuem, G Lancaster Qualitative Market Research: An International Journal, 00-00, 2018 | 5 | 2018 |
| An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity Y Azemi, R Kini Journal of International Consumer Marketing 34 (5), 537-551, 2022 | 2 | 2022 |
| Online Service Failure: Understanding the Building Blocks of Effective Recovery Strategy Y Azemi, W Ozuem Leveraging Computer-Mediated Marketing Environments, 249-264, 2019 | 2 | 2019 |
| Rationalizing social media opportunities and customer relationships in the luxury fashion industry Y Azemi, W Ozuem, A Hobson Interdisciplinary Journal of Economics and Business Law 9 (3), 2020 | 1 | 2020 |
| EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA AND CONSUMER ENGAGEMENT Y Azemi, W Ozuem READINGS BOOK, 42, 2018 | | 2018 |
