A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019 | 491 | 2019 |
Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms A Hughes, A Park, J Kietzmann, C Archer-Brown Business Horizons 62 (3), 273-281, 2019 | 390 | 2019 |
Strategic knowledge management and enterprise social media C Archer-Brown, J Kietzmann Journal of knowledge management 22 (6), 1288-1309, 2018 | 236 | 2018 |
“I like them, but won't ‘like’them”: An examination of impression management associated with visible political party affiliation on Facebook B Marder, E Slade, D Houghton, C Archer-Brown Computers in Human Behavior 61, 280-287, 2016 | 73 | 2016 |
Managing relationships on social media in business-to-business organisations S Cartwright, I Davies, C Archer-Brown Journal of Business Research 125, 120-134, 2021 | 66 | 2021 |
Vacation posts on Facebook: A model for incidental vicarious travel consumption B Marder, C Archer-Brown, J Colliander, A Lambert Journal of Travel Research 58 (6), 1014-1033, 2019 | 65 | 2019 |
Hybrid social media: Employees’ use of a boundary‐spanning technology C Archer‐Brown, B Marder, T Calvard, T Kowalski New Technology, Work and Employment 33 (1), 74-93, 2018 | 56 | 2018 |
From hype to reality: Blockchain grows up J Kietzmann, C Archer-Brown Business Horizons 62 (3), 269-271, 2019 | 52 | 2019 |
Examining the information value of virtual communities: Factual versus opinion-based message content C Archer-Brown, N Piercy, A Joinson Journal of Marketing Management 29 (3-4), 421-438, 2013 | 43 | 2013 |
Online service failure and propensity to suspend offline consumption N Piercy, C Archer-Brown The Service Industries Journal 34 (8), 659-676, 2014 | 31 | 2014 |
Do good, goes bad, gets ugly: Kony 2012 AS Bal, C Archer‐Brown, K Robson, DE Hall Journal of Public Affairs 13 (2), 202-208, 2013 | 29 | 2013 |
Conspicuous political brand interactions on social network sites B Marder, C Marchant, C Archer-Brown, A Yau, J Colliander European Journal of Marketing 52 (3/4), 702-724, 2018 | 24 | 2018 |
Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement C Archer-Brown, J Kampani, B Marder, AS Bal, J Kietzmann Journal of Advertising Research 57 (2), 159-172, 2017 | 22 | 2017 |
Country-specific Sociocultural institutional factors as determinants of female entrepreneurs' successful sustainable business strategies within the context of Turkey and the UK U Cullen, C Archer-Brown Entrepreneurial Opportunities: Economics and Sustainability for Future …, 2020 | 10 | 2020 |
Any user can be any self they that they want so long as it is what they ‘ought’to be: Exploring self-presentation in the presence of multiple audiences on social network sites B Marder, A Joinson, A Shankar, C Archer-Brown Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 6 | 2015 |
The role of interactivity in social commerce websites: A content analysis study MH Almahdi, C Archer-Brown Artificial Intelligence for Sustainable Finance and Sustainable Technology …, 2022 | 5 | 2022 |
Developing a typology of social commerce websites: an exploratory study M Almahdi, C Archer-Brown, N Panteli Academy of Marketing Conference: The Magic in Marketing. Limerick, Ireland, 2015 | 5 | 2015 |
Towards an understanding of the antecedents of influence in virtual communities C Archer-Brown University of Bath, 2012 | 4 | 2012 |
Sorting the wheat from the chat: Influence in social networks C Archer-Brown, N Piercy, A Joinson The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 2 | 2014 |
“I Can’t Wait to See This”: An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An Abstract J Kampani, C Archer-Brown, H Hang Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |