Building brand community JH McAlexander, JW Schouten, HF Koenig Journal of marketing 66 (1), 38-54, 2002 | 4899 | 2002 |
Subcultures of consumption: An ethnography of the new bikers JW Schouten, JH McAlexander Journal of consumer research 22 (1), 43-61, 1995 | 3835 | 1995 |
Selves in transition: Symbolic consumption in personal rites of passage and identity reconstruction JW Schouten Journal of consumer research 17 (4), 412-425, 1991 | 1320 | 1991 |
Transcendent customer experience and brand community JW Schouten, JH McAlexander, HF Koenig Journal of the academy of marketing science 35, 357-368, 2007 | 705 | 2007 |
Sustainable Marketing DM Martin, JW Schouten Pearson Prentice Hall, 2012 | 598 | 2012 |
Consumption-driven market emergence DM Martin, JW Schouten Journal of Consumer research 40 (5), 855-870, 2014 | 512 | 2014 |
The marketization of religion: Field, capital, and consumer identity JH McAlexander, BL Dufault, DM Martin, JW Schouten Journal of Consumer Research 41 (3), 858-875, 2014 | 290 | 2014 |
A role for poetry in consumer research JF Sherry Jr, JW Schouten Journal of Consumer Research 29 (2), 218-234, 2002 | 273 | 2002 |
Brandfests: Servicescapes for the cultivation of brand equity JH McAlexander, JW Schouten Servicescapes: The concept of place in contemporary markets 377, 377-402, 1998 | 271 | 1998 |
Claiming the throttle: multiple femininities in a hyper‐masculine subculture DM Martin, JW Schouten, JH McAlexander Consumption, Markets and Culture 9 (3), 171-205, 2006 | 228 | 2006 |
Breakdown and Dissolution of Person-Brand Relationships. MT Fajer, JW Schouten Advances in consumer research 22 (1), 1995 | 210 | 1995 |
Marketing and the new materialism K Scott, DM Martin, JW Schouten Journal of Macromarketing 34 (3), 282-290, 2014 | 168 | 2014 |
Building a university brand community: The long-term impact of shared experiences JH McAlexander, HF Koenig, JW Schouten Journal of Marketing for Higher Education 14 (2), 61-79, 2005 | 158 | 2005 |
Building relationships of brand community in higher education: A strategic framework for university advancement JH McAlexander, HF Koenig, JW Schouten International Journal of Educational Advancement 6, 107-118, 2006 | 153 | 2006 |
Personal Rites of Passage and the Reconstruction of Self. JW Schouten Advances in consumer research 18 (1), 1991 | 133 | 1991 |
Consumer movements and value regimes: Fighting food waste in Germany by building alternative object pathways JF Gollnhofer, HA Weijo, JW Schouten Journal of Consumer Research 46 (3), 460-482, 2019 | 121 | 2019 |
Consumer behavior and divorce JH McAlexander, J Schouten, SD Roberts JAI Press, 1993 | 114 | 1993 |
Resolving identity ambiguity through transcending fandom A Seregina, JW Schouten Consumption Markets & Culture 20 (2), 107-130, 2017 | 98 | 2017 |
Building brand community on the Harley-Davidson posse ride S Fournier, J McAlexander, J Schouten, S Sensiper Harvard Business School Pub., 2000 | 94 | 2000 |
Managing the paradoxes of place to foster regeneration N Slawinski, B Winsor, D Mazutis, JW Schouten, WK Smith Organization & Environment 34 (4), 595-618, 2021 | 88 | 2021 |