Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study S Every-Palmer, M Jenkins, P Gendall, J Hoek, B Beaglehole, C Bell, ... PLoS one 15 (11), e0241658, 2020 | 438 | 2020 |
An investigation of factors associated with student participation in study abroad S Doyle, P Gendall, LH Meyer, J Hoek, C Tait, L McKenzie, A Loorparg Journal of studies in international education 14 (5), 471-490, 2010 | 334 | 2010 |
Consumer loyalty: singular, additive or interactive? R East, P Gendall, K Hammond, W Lomax Australasian Marketing Journal 13 (2), 10-26, 2005 | 308 | 2005 |
Predicting purchase behaviour D Day, B Gan, P Gendall, D Esslemont Marketing Bulletin 2 (5), 18-30, 1991 | 196 | 1991 |
Testing Dick and Basu's customer loyalty model R Garland, P Gendall Australasian Marketing Journal (AMJ) 12 (3), 81-87, 2004 | 182 | 2004 |
Market segmentation: A search for the Holy Grail? J Hoek, P Gendall, D Esslemont Journal of Marketing Practice: Applied Marketing Science 2 (1), 25-34, 1996 | 151 | 1996 |
Sponsorship and advertising: a comparison of their effects J Hoek, P Gendall, M Jeffcoat, D Orsman Journal of Marketing Communications 3 (1), 21-32, 1997 | 150 | 1997 |
Effects of dissuasive packaging on young adult smokers J Hoek, C Wong, P Gendall, J Louviere, K Cong Tobacco control 20 (3), 183-188, 2011 | 146 | 2011 |
Advertising and obesity: a behavioral perspective J Hoek, P Gendall Journal of Health Communication 11 (4), 409-423, 2006 | 139 | 2006 |
Message framing effects on price discounting P Gendall, J Hoek, T Pope, K Young Journal of Product & Brand Management 15 (7), 458-465, 2006 | 136 | 2006 |
The effect of odd pricing on demand P Gendall, J Holdershaw, R Garland European Journal of Marketing 31 (11/12), 799-813, 1997 | 121 | 1997 |
Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption J Hoek, P Gendall, H Gifford, G Pirikahu, J McCool, G Pene, R Edwards, ... Qualitative Health Research 22 (5), 630-639, 2012 | 111 | 2012 |
The widespread use of odd pricing in the retail sector J Holdershaw, P Gendall, R Garland Marketing Bulletin-Department Of Marketing Massey University 8, 53-58, 1997 | 109 | 1997 |
Social smokers' management of conflicted identities J Hoek, N Maubach, R Stevenson, P Gendall, R Edwards Tobacco control 22 (4), 261-265, 2013 | 108 | 2013 |
Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011 | 106 | 2011 |
Fact and fallacy in retention marketing R East, K Hammond, P Gendall Journal of Marketing Management 22 (1-2), 5-23, 2006 | 101 | 2006 |
The link between environmental attitudes and behaviour D Hini, P Gendall, Z Kearns Marketing Bulletin 6 (3), 22-31, 1995 | 97 | 1995 |
Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management 9 (6), 415-435, 2000 | 94 | 2000 |
A framework for questionnaire design: Labaw revisited P Gendall Marketing bulletin-department of marketing massey university 9, 28-39, 1998 | 93 | 1998 |
Changes in tobacco use during the 2020 COVID-19 lockdown in New Zealand P Gendall, J Hoek, J Stanley, M Jenkins, S Every-Palmer Nicotine and Tobacco Research 23 (5), 866-871, 2021 | 85 | 2021 |