| The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes. S Park, Y Inoue Sport Marketing Quarterly 27 (4), 250-263, 2018 | 16 | 2018 |
| The Sandbox Network’s Strategies for MCN (Multi-Channel Network) Market Entry S Park, S Lee Korea Business Review 23 (3), 99-123, 2019 | 8* | 2019 |
| Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training S Park, S Lee, HW Lee International Journal of Sports Marketing and Sponsorship 23 (4), 804-822, 2022 | 7 | 2022 |
| A case study of crowdsourcing platform: Focused on Bros&Company J Kim, S Park, S Hong Korea Business Review 23 (1), 29-56, 2019 | 6* | 2019 |
| The role of consumers' construal level in art-infusion-type effect on retail product evaluation S Park, S Kim, S Ahn Journal of Retailing and Consumer Services 73, 103342, 2023 | 4 | 2023 |
| Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers S Park, HW Lee International Journal of Sports Marketing and Sponsorship 24 (2), 359-374, 2023 | 4 | 2023 |
| When does highlighting effort or talent in fitness service providers' performance lead to customer compliance? The role of customers' implicit mindset S Park, HW Lee, C Nite Journal of Service Theory and Practice 33 (1), 89-109, 2023 | 4 | 2023 |
| The impact of sport organization employees’ justice perceptions on organizational citizenship and dysfunctional behavior: the affect-based model S Park, C Nite, HW Lee Sport Management Review 26 (2), 315-338, 2023 | 3 | 2023 |
| Understanding the effect of art infusion type on retail product shopping: An attention to the intervening role of customers’ financial wealth S Park, S Kim, S Ahn Journal of Retailing and Consumer Services 70, 103154, 2023 | 3 | 2023 |
| Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase S Park, S Ahn, S Kim Journal of Retailing and Consumer Services 77, 103683, 2024 | 2 | 2024 |
| The effect of avatar identification on metaverse game evaluation: The moderated mediation effect of perceived risk S Park, S Kim, S Ahn Journal of Consumption Culture 25 (4), 211-232, 2022 | 2* | 2022 |
| Underscoring trainer's lack of effort or talent in service failure of personal fitness training: customers' negative word-of-mouth response S Park, HW Lee, C Nite Service Business 17 (4), 1025-1050, 2023 | | 2023 |
| The In-Depth Investigation of Performance Attribution Effect in Fitness Service: Before, During, and After Service Operation S Park | | 2022 |
| Data Collection S Park Encyclopedia of Sport Management,, 129-131, 2021 | | 2021 |
| Survey research S Park Encyclopedia of Sport Management, 476-477, 2021 | | 2021 |
| Personal Trainers’ Physical Appearance and Service Registration Intention: Perceived Competence As an Underlying Mechanism S Park, S Lee, HW Lee ACR North American Advances, 2020 | | 2020 |
| The Investigation of Hanmi Pharmaceutical`s Multilateral Strategies for the Entry into Chinese Market J Seok, S Park, J Bae International Business Review 23 (1), 25-52, 2019 | | 2019 |
| 고객불량행동으로 인한 서비스 접점 직원의 스트레스, 대처 유형 및 개입 간의 관계 김민주， 김재일， 박상철 경영논집 49, 41-70, 2015 | | 2015 |
