Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal M Farhangmehr, S Marques, J Silva Journal of Retailing and Consumer services 7 (4), 197-206, 2000 | 113 | 2000 |
Hypermarkets versus traditional retail stores—consumers’ and retailers’ perspectives in Braga: a case study M Farhangmehr, S Marques, J Silva Journal of Retailing and Consumer services 8 (4), 189-198, 2001 | 86 | 2001 |
Consumption dynamics during recession and recovery: A learning journey M Sarmento, S Marques, M Galan-Ladero Journal of Retailing and Consumer Services 50, 226-234, 2019 | 57 | 2019 |
How can gamification contribute to achieve SDGs?: Exploring the opportunities and challenges of ecogamification for tourism, M Souza, V., Marques, S. & Veríssimo Journal of Hospitality and Tourism Technology 11 (2), 255-276., 2020 | 40 | 2020 |
Relationship marketing and social marketing S Marques, C Domegan The sage handbook of social marketing, 44-60, 2011 | 38 | 2011 |
Acceptance criteria in a promotional tourism demarketing plan MJ Magalhães, ST de Magalhães, C Rodrigues, S Marques Procedia Computer Science 121, 934-939, 2017 | 22 | 2017 |
Gestão cultural do território J Portugal, S Marques Colecção Públicos, 2007 | 13 | 2007 |
Creating value through relationships: A critical contribution from social marketing SB de Vasconcelos Marques International Review on Public and Nonprofit Marketing 6, 95-96, 2009 | 11 | 2009 |
Gamificação e Marketing para um Turismo Sustentável: uma revisão exploratória VDAS SOUZA, SV MARQUES Revista Turismo & Desenvolvimento 27 (28), 773-788, 2017 | 9* | 2017 |
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession MM Pinheiro, A Estima, S Marques IGI Global, 2018 | 8 | 2018 |
Factors influencing urban tourists’ receptivity to ecogamified applications: a study on transports and mobility VS Souza, SRBV Marques International Journal of Tourism Cities 8 (4), 820-843, 2022 | 6 | 2022 |
O comércio de Braga face à Proximidade Geográfica das Cidades do Porto e de Vigo M Farhangmehr, S Alves, S Marques, MT Pereira Associacão Comercial de Braga, Braga, 1996 | 5* | 1996 |
Gamification as a research strategy to promote sustainable urban tourism V Souza, S Marques, M Veríssimo, C Costa ECRM 2020 20th European Conference on Research Methodology for Business and …, 2020 | 4 | 2020 |
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations MM Galan-Ladero, M Sarmento, S Marques International Review on Public and Nonprofit Marketing 20 (3), 521-527, 2023 | 3 | 2023 |
Perfil e segmentação do visitante de festivais de vinho: o evento EV-Essência do Vinho-Porto AMRP Santos, ACC Sousa, SR Marques Revista Turismo & Desenvolvimento, 2015 | 3 | 2015 |
Redesigning marketing curriculum: the art of making choices A Estima, S Marques INTED2021 Proceedings, 4276-4283, 2021 | 2 | 2021 |
Potential of urban tourist receptivity to ecogamification: framework and research propositions. VS Souza, S Marques | 1 | 2021 |
Consumer attitudes during periods of economic downturn: embodying responsible behaviors M Sarmento, M Galan-Ladero, S Marques Advances in National Brand and Private Label Marketing: Fifth International …, 2018 | 1 | 2018 |
Food waste in higher education institutions:‘Smaller Eyes than Belly Movement’ S Balonas, S Marques Social Marketing, 453-461, 2017 | 1 | 2017 |
New thinking for social marketing S Marques Psychology of Thinking, Nova Science Publishers, New York, NY, 139-154, 2011 | 1 | 2011 |