| Public diplomacy: Lessons from the past NJ Cull Figueroa Press, 2009 | 1081 | 2009 |
| Public diplomacy: Taxonomies and histories NJ Cull The annals of the American academy of political and social science 616 (1 …, 2008 | 1039 | 2008 |
| The cold war and the United States information agency: American propaganda and public diplomacy, 1945–1989 NJ Cull | 988 | 2009 |
| Routledge handbook of public diplomacy N Snow, NJ Cull Routledge, 2020 | 671 | 2020 |
| Public diplomacy before Gullion: The evolution of a phrase NJ Cull Routledge handbook of public diplomacy, 39-43, 2008 | 649 | 2008 |
| Propaganda and mass persuasion: A historical encyclopedia, 1500 to the present NJ Cull, DH Culbert, D Welch Bloomsbury Publishing USA, 2003 | 423 | 2003 |
| Selling war: the British propaganda campaign against American" neutrality" in World War II NJ Cull Oxford University Press, 1996 | 340 | 1996 |
| The long road to public diplomacy 2.0: The Internet in US public diplomacy NJ Cull International Studies Review 15 (1), 123-139, 2013 | 320 | 2013 |
| Public diplomacy: Seven lessons for its future from its past NJ Cull Place branding and public diplomacy 6, 11-17, 2010 | 266 | 2010 |
| Public diplomacy: Foundations for global engagement in the digital age NJ Cull John Wiley & Sons, 2019 | 237 | 2019 |
| Owning the Olympics: Narratives of the new China ME Price, D Dayan University of Michigan Press, 2009 | 199 | 2009 |
| Public diplomacy in a changing world G Cowan, NJ Cull The ANNALS of the American Academy of Political and Social Science 616 (1), 6-8, 2008 | 183 | 2008 |
| Imperial projections: ancient Rome in modern popular culture SR Joshel, M Malamud, DT McGuire JHU Press, 2001 | 139 | 2001 |
| WikiLeaks, public diplomacy 2.0 and the state of digital public diplomacy NJ Cull Place Branding and Public Diplomacy 7, 1-8, 2011 | 133 | 2011 |
| The decline and fall of the United States Information Agency: American public diplomacy, 1989–2001 NJ Cull Springer, 2012 | 126 | 2012 |
| Diplomacia pública: consideraciones teóricas NJ Cull Revista mexicana de política exterior, 55-92, 2009 | 126 | 2009 |
| British historical cinema: the history, heritage and costume film C Monk, A Sargeant Psychology Press, 2002 | 116 | 2002 |
| Public diplomacy NJ Cull Before Gullion: The Evolution of a Phrase 18, 2006 | 114 | 2006 |
| Projecting empire: Imperialism and popular cinema J Chapman, NJ Cull Bloomsbury Publishing, 2009 | 108 | 2009 |
| The public diplomacy of the modern Olympic Games and China’s soft power strategy NJ Cull Owning the Olympics: Narratives of the new China, 117-144, 2008 | 90 | 2008 |
