| Cultural barriers to the success of foreign media content: Western media in China, India, and Japan U Rohn Peter Lang, 2009 | 91 | 2009 |
| Lacuna or Universal? Introducing a new model for understanding cross-cultural audience demand U Rohn Media, Culture & Society 33 (4), 631-641, 2011 | 56 | 2011 |
| Sharing killed the AVMSD star: the impossibility of European audiovisual media regulation in the era of the sharing economy I Ibrus, U Rohn Internet Policy Review 5 (2), 2016 | 30 | 2016 |
| Media management research in the twenty-first century U Rohn Handbook of media management and economics, 425-441, 2018 | 27 | 2018 |
| Media business studies as we see it: Why does it matter, for whom, and how do you get published? M Ots, G Nyilasy, U Rohn, P Wikström Journal of Media Business Studies 12 (2), 103-106, 2015 | 22 | 2015 |
| Social networking sites across cultures and countries: Proximity and network effects U Rohn Qualitative Research Reports in Communication 14 (1), 28-34, 2013 | 22 | 2013 |
| Searching for public value in innovation coordination: How the Eurovision Song Contest was used to innovate the public service media model in Estonia I Ibrus, U Rohn, A Nanì International Journal of Cultural Studies 22 (3), 367-382, 2019 | 18 | 2019 |
| Radio formats and social media use in Europe–28 case studies of public service practice T Bonini, E Fesneau, JIG Perez, C Luthje, S Jedrzejewski, A Pedroia, ... The Radio Journal–International Studies in Broadcast & Audio Media 12 (1-2 …, 2014 | 17 | 2014 |
| Media management education: Key themes, pedagogies, and challenges K Förster, U Rohn Journalism & Mass Communication Educator 70 (4), 367-381, 2015 | 15 | 2015 |
| Social media business models U Rohn The international encyclopedia of digital communication and society, 1-12, 2015 | 15 | 2015 |
| A management approach to transmedia enterprises U Rohn, I Ibrus The Routledge companion to transmedia studies, 410-418, 2018 | 13 | 2018 |
| Transnationalization, exportation, and capitalization of Turkish Television and its impact on the audience of the Egypt and Pakistan M Khan, U Rohn European Journal of Social Sciences 59 (2), 123-137, 2020 | 12 | 2020 |
| Media companies and their strategies in foreign television markets U Rohn Inst. für Rundfunkökonomie, 2004 | 12 | 2004 |
| Media management as an engaged scholarship U Rohn, T Evens Media Management Matters, 9-28, 2020 | 11 | 2020 |
| Media brands in social network sites: Problems German media companies have faced and lessons they have learned U Rohn, S Baumann Journal of Brand Strategy 4 (1), 70-82, 2015 | 11 | 2015 |
| International media branding U Rohn Handbook of media branding, 81-95, 2015 | 11 | 2015 |
| Media management matters: Challenges and opportunities for bridging theory and practice U Rohn, T Evens Routledge, 2020 | 10 | 2020 |
| Small market, big format: Idols in Estonia U Rohn Baltic Screen Media Review, 122-137, 2014 | 10 | 2014 |
| Small size matters: Audiovisual media industries around the Baltic Sea I Ibrus, U Rohn Emergence of cross-innovation systems, 41-58, 2019 | 8 | 2019 |
| Quantifying public value creation by public service media using big programming data I Ibrus, A Karjus, V Zemaityte, U Rohn, M Schich International Journal of Communication 17, 24, 2023 | 7 | 2023 |
