| Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers RK Britt, JL Hayes, BC Britt, H Park Journal of Interactive Advertising 20 (2), 111-118, 2020 | 114 | 2020 |
| Do messages spread widely also diffuse fast? Examining the effects of message characteristics on information diffusion X Zhu, Y Kim, H Park Computers in human behavior 103, 37-47, 2020 | 54 | 2020 |
| Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda JL Hayes, S Holiday, H Park International Journal of Advertising 41 (2), 210-232, 2022 | 29 | 2022 |
| Native advertising in mobile applications: Thinking styles and congruency as moderators H Park, S Kim, J Lee Journal of Marketing Communications 26 (6), 575-595, 2020 | 21 | 2020 |
| A multimodal emotion perspective on social media influencer marketing: The effectiveness of influencer emotions, network size, and branding on consumer brand engagement using … S Holiday, JL Hayes, H Park, Y Lyu, Y Zhou Journal of Interactive Marketing 58 (4), 414-439, 2023 | 11 | 2023 |
| Discourse analysis of online product reviews: A discussion of digital consumerism and culture H Park, J Lee Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2), 2019 | 8 | 2019 |
| Examining the effects of addressable TV advertising on children and their parents NH Brinson, S Holiday, H Park, Y Lyu International Journal of Advertising 43 (4), 692-715, 2024 | 1 | 2024 |
| Snapchat usage from the international perspective: comparison between the USA and South Korea S Kim, H Park, J Lee International Journal of Mobile Communications 19 (6), 734-751, 2021 | 1 | 2021 |
| Suicide in song: a thematic analysis of 674 songs referencing suicide S Parrott, H Park Health communication, 1-9, 2024 | | 2024 |
| CONNECTING OR CONCERNING: MECHANISMS OF THE PERCEIVED AND ACTUAL INFLUENCE OF ADDRESSABLE TV ADVERTISING ON CHILDREN AND THEIR PARENTS NH Brinson, S Holiday, H Park, Y Lyu American Academy of Advertising. Conference. Proceedings (Online), 17-18, 2022 | | 2022 |
| Towards Sustainable Consumer-Brand Relationship Building within Hashtag-Based Online Brand Communities H Park The University of Alabama, 2022 | | 2022 |
| THE ROLE OF TWITTER USAGE MOTIVATIONS IN INFLUENCING BRAND, INFLUENCER, AND PEER USER IMPACTS ON NATIVE AD BRAND OUTCOMES H Park, JL Hayes, GJ Golan, J Applequist American Academy of Advertising. Conference. Proceedings (Online), 73-73, 2021 | | 2021 |
| DISCOURSE ANALYSIS OF ONLINE PRODUCT REVIEWS IN ONLINE SHOPPING WEBSITES IN THE ASPECT OF DIGITAL CONSUMERISM AND CULTURE H Park, J Lee American Academy of Advertising. Conference. Proceedings (Online), 11-11, 2018 | | 2018 |
