| Design of Robust New Products under Variability: Marketing Meets Design* L Luo, PK Kannan, B Besharati, S Azarm Journal of product innovation management 22 (2), 177-192, 2005 | 136 | 2005 |
| New product development under channel acceptance L Luo, PK Kannan, BT Ratchford Marketing Science 26 (2), 149-163, 2007 | 133 | 2007 |
| Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge L Luo, O Toubia Journal of Marketing 79 (5), 100-114, 2015 | 127 | 2015 |
| Incorporating subjective characteristics in product design and evaluations L Luo, PK Kannan, BT Ratchford Journal of Marketing Research 45 (2), 182-194, 2008 | 123 | 2008 |
| Product line design for consumer durables: an integrated marketing and engineering approach L Luo Journal of Marketing Research 48 (1), 128-139, 2011 | 112 | 2011 |
| Multi-objective single product robust optimization: An integrated design and marketing approach B Besharati, L Luo, S Azarm, PK Kannan | 110 | 2006 |
| Dilution and enhancement of celebrity brands through sequential movie releases L Luo, X Chen, J Han, CW Park Journal of Marketing Research 47 (6), 1114-1128, 2010 | 103 | 2010 |
| Consumer preference elicitation of complex products using fuzzy support vector machine active learning D Huang, L Luo Marketing Science 35 (3), 445-464, 2016 | 102 | 2016 |
| Can consumer-posted photos serve as a leading indicator of restaurant survival? Evidence from Yelp M Zhang, L Luo Management Science 69 (1), 25-50, 2023 | 101 | 2023 |
| New product design under channel acceptance: brick‐and‐mortar, online‐exclusive, or brick‐and‐click L Luo, J Sun Production and Operations Management 25 (12), 2014-2034, 2016 | 73 | 2016 |
| Why we do what we do: A model of activity consumption L Luo, BT Ratchford, B Yang Journal of Marketing Research 50 (1), 24-43, 2013 | 70 | 2013 |
| Blockchain technology for creative industries: Current state and research opportunities N Malik, G Appel, L Luo International Journal of Research in Marketing 40 (1), 38-48, 2023 | 69 | 2023 |
| Efficient large-scale internet media selection optimization for online display advertising C Paulson, L Luo, GM James Journal of Marketing Research 55 (4), 489-506, 2018 | 44 | 2018 |
| Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp M Zhang, L Luo https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3108288, 2018 | 38* | 2018 |
| Look the part? the role of profile pictures in online labor markets I Troncoso, L Luo Marketing Science 42 (6), 1080-1100, 2023 | 22 | 2023 |
| Dvm-car: A large-scale automotive dataset for visual marketing research and applications J Huang, B Chen, L Luo, S Yue, I Ounis 2022 IEEE International Conference on Big Data (Big Data), 4140-4147, 2022 | 16 | 2022 |
| An integrated robust design and marketing approach for product design selection process B Besharati, L Luo, S Azarm, PK Kannan International Design Engineering Technical Conferences and Computers and …, 2004 | 11 | 2004 |
| Consumer and AI Co-creation: when and why human participation improves AI creation M Zhang, T Sun, L Luo, J Golden USC Marshall School of Business Research Paper Sponsored by iORB, No …, 2021 | 8* | 2021 |
| Essays on new product development L Luo University of Maryland, College Park, 2005 | 7 | 2005 |
| Learning to infer user hidden states for online sequential advertising Z Peng, J Jin, L Luo, Y Yang, R Luo, J Wang, W Zhang, H Xu, M Xu, C Yu, ... Proceedings of the 29th ACM International Conference on Information …, 2020 | 3 | 2020 |
P.K. KannanProfessor of Marketing, University of Maryland在 umd.edu 的电子邮件经过验证
