Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust S Hamid, M Azhar, Sujood British Food Journal, 2022 | 57 | 2022 |
Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior M Azhar, R Ali, S Hamid, MJ Akhtar, MN Rahman Future Business Journal 8 (1), 49, 2022 | 33 | 2022 |
Solo travel and well-being amongst women: An exploratory study S Hamid, R Ali, M Azhar, S Khan Indonesian Journal of Tourism and Leisure 2 (1), 1-13, 2021 | 28 | 2021 |
Scale development and validation for usage of social networking sites during COVID-19 NA Khan, M Azhar, MN Rahman, MJ Akhtar Technology in society 70, 102020, 2022 | 27 | 2022 |
Exploring the influence of training and development on employee’s performance: Empirical evidence from the Indian tourism industry M Arwab, J Ansari, M Azhar, M Ali Management Science Letters 12 (2), 89-100, 2022 | 21 | 2022 |
Conceptualizing social media analytics in digital economy: An evidence from bibliometric analysis MJ Akhtar, M Azhar, NA Khan, MN Rahman Journal of Digital Economy 2, 1-15, 2023 | 15 | 2023 |
Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty M Azhar, R Husain, S Hamid, MN Rahman Future Business Journal 9 (1), 13, 2023 | 11 | 2023 |
Influence of theory of planned behavior and perceived risk on tourist behavioral intention post-COVID-19 S Hamid, M Azhar J Tour 22 (2), 15-25, 2021 | 11 | 2021 |
Social media: a catalyst for entrepreneurship and marketing M Azhar, MJ Akhtar South Asian Journal of Marketing & Management Research 10 (11), 62-70, 2020 | 11 | 2020 |
Measuring buying intention of generation Z on social networking sites: an application of social commerce adoption model M Azhar, MJ Akhtar, MN Rahman, FA Khan Journal of Economic and Administrative Sciences, 2023 | 7 | 2023 |
Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB) M Azhar, S Nafees, Sujood, S Hamid Future Business Journal 9 (1), 36, 2023 | 5 | 2023 |
Delineating the influence of social media use on sustainable rural tourism: an application of TPB with place emotion M Azhar, S Hamid, MJ Akhtar, M Subhan Journal of Tourism, Sustainability and Well-being 10 (4), 292-312, 2022 | 5 | 2022 |
Predicting Selfie-Posting Behavior through Self-Esteem, Narcissism and Exhibitionism among Indian Young Youth JAN Ansari, M Azhar Journal of Content, Community & Communication 15, 14-31, 2022 | 5 | 2022 |
The spread of misinformation on social media: An insightful countermeasure to restrict JAN Ansari, M Azhar, MJ Akhtar Studies in Economics and Business Relations 3 (1), 2022 | 4 | 2022 |
Understanding behavioural intention of experiencing virtual tourism during COVID-19: An extension of theory of planned behaviour S Hamid, R Ali, S Sujood, ST Jameel, M Azhar, S Siddiqui Tourism and hospitality management 29 (3), 423-437, 2023 | 2 | 2023 |
Faith in metaverse: understanding adoption intentions of metaverse amongst the Muslim students M Azhar, R Ali, A Naz Journal of Islamic Marketing, 2024 | | 2024 |
Stress and fresh-start mindsets promote repatronage intention in loyalty programs W Junior Ladeira, F de Oliveira Santini, T Rasul, H Ramkissoon, S Nair, ... Tourism Recreation Research, 1-14, 2024 | | 2024 |
From Pixels to Preservation: AI and Big Data Redefining Responsible Tourism MR Tadi, PK Reddy, P Gattu, M Azhar Promoting Responsible Tourism With Digital Platforms, 20-35, 2024 | | 2024 |
Tourist engagement: Toward an integrated framework using meta-analysis T Rasul, FO Santini, WM Lim, D Buhalis, H Ramkissoon, WJ Ladeira, ... Journal of Vacation Marketing, 13567667241238456, 2024 | | 2024 |
Internet of Everything in the Realm of Sustainable Marketing Post COVID-19: Constraints, Prospects, and Implications B Poddar, H Sethia, A Jadon, M Azhar Smart and Sustainable Interactive Marketing, 100-119, 2024 | | 2024 |