| Deciding without resources: Resource depletion and choice in context A Pocheptsova, O Amir, R Dhar, RF Baumeister Journal of Marketing Research 46 (3), 344-355, 2009 | 515 | 2009 |
| Making products feel special: When metacognitive difficulty enhances evaluation A Pocheptsova, AA Labroo, R Dhar Journal of Marketing Research 47 (6), 1059-1069, 2010 | 211 | 2010 |
| Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest A Labroo, A Pocheptsova Current Opinion in Psychology 10 (August), 154-159, 2016 | 75 | 2016 |
| Swayed by the Numbers: The Consequences of Displaying Product Review Attributes J Watson, A Pocheptsova Ghosh, M Trusov Journal of Marketing 82 (6), 109 -131, 2018 | 73 | 2018 |
| When do incidental mood effects last? Lay beliefs versus actual effects A Pocheptsova, N Novemsky Journal of Consumer Research 36 (6), 992-1001, 2010 | 47 | 2010 |
| When Being in a Positive Mood Increases Choice Deferral J Etkin, PA Ghosh Journal of Consumer Research 45 (1), 208-225, 2018 | 36 | 2018 |
| The effect of mobile phone use on prosocial behavior A Abraham, A Pocheptsova, R Ferraro Rotman Magazine, 111-113, 2012 | 22 | 2012 |
| Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit A Pocheptsova, EP Francine, J Etkin Journal of Consumer Psychology 25 (2), 296-303, 2015 | 15 | 2015 |
| Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations L Huang, AP Ghosh, R Li, EC Ince Journal of the Association for Consumer Research 5 (3), 00, 2020 | 14 | 2020 |
| Self-control resource depletion impairs active initiative and thus produces passivity A Vonasch, KD Vohs, A Ghosh Pocheptsova, RF Baumeister Motivation Science 3 (4), 321-336, 2017 | 13 | 2017 |
| The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption T Matherly, A Ghosh Pocheptsova, Y Joshi Journal of Association for Consumer Research 4 (2), 147- 159, 2019 | 11 | 2019 |
| What makes tomorrow's gain worth today's pain?: Cognitive, motivational and effective influences in consumers' self-control dilemmas AA Labroo, A Pocheptsova Routledge International Handbook of Consumer Psychology, 447-466, 2017 | 8 | 2017 |
| Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference G Schneider, AP Ghosh Journal of the Association for Consumer Research 5 (2), 149–161, 2020 | 7 | 2020 |
| Acquisition Mode Effect on Consumer Product Evaluation and Tradeoff Making A Pocheptsova, R Kivetz, R Dhar ACR North American Advances, 2016 | 7* | 2016 |
| Is What You Feel What They See? Prominent and Subtle Identity Signaling in Inter-group Interactions T Matherly, A Ghosh Pocheptsova Journal of Behavioral Decision Making 30 (4), 828-842, 2017 | 4 | 2017 |
| Time-insensitive budget tracking: Nudging consumers to spread out spending over time L Huang, A Pocheptsova Ghosh ACR North American Advances, 2018 | 1 | 2018 |
| More of the same: Painful payment methods decrease variety seeking L Huang, RA Siddiqui, AP Ghosh Marketing Letters, 1-13, 2023 | | 2023 |
| How and When Consumers Make Tradeoffs I Simonson, I Evangelidis, SMJ van Osselaer, Y Zwebner, RY Schrift, ... Advances in Consumer Research 44, 2016 | | 2016 |
| How Extraneous Time Frames Bias Consumer Judgment and Choice M Zhu, Y Joshi, A Pocheptsova, C Hsee, I Goswami, O Urminsky, B Min, ... Advances in Consumer Research 42, 2014 | | 2014 |
| SYMPOSIA SUMMARY Consumption over Time: Predictions of Future Use and Value A Pocheptsova Advances in Consumer Research 35, 2008 | | 2008 |
Ravi DharYale School of Management在 yale.edu 的电子邮件经过验证
