| Marktforschung H Böhler, CC Germelmann, D Baier, H Woratschek Kohlhammer Verlag, 2021 | 747 | 2021 |
| How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions A Rese, D Baier, A Geyer-Schulz, S Schreiber Technological Forecasting and Social Change 124, 306-319, 2017 | 526 | 2017 |
| Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets E Pantano, A Rese, D Baier Journal of Retailing and Consumer Services 38, 81-95, 2017 | 400 | 2017 |
| Chatbots in retailers’ customer communication: How to measure their acceptance? A Rese, L Ganster, D Baier Journal of Retailing and Consumer Services 56, 102176, 2020 | 317 | 2020 |
| Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews? A Rese, S Schreiber, D Baier Journal of Retailing and Consumer Services 21 (5), 869-876, 2014 | 286 | 2014 |
| Entrepreneurship education A Rese, D Baier, M Mißler-Behr, MJ Kaiser BoD–Books on Demand, 2010 | 215 | 2010 |
| Success factors for innovation management in networks of small and medium enterprises A Rese, D Baier R&d Management 41 (2), 138-155, 2011 | 185 | 2011 |
| Acceptance of recommendations to buy in online retailing D Baier, E Stüber Journal of Retailing and Consumer Services 17 (3), 173-180, 2010 | 165 | 2010 |
| Characterization of a Novel, Antifungal, Chitin-Binding Protein from Streptomyces tendae Tü901 That Interferes with Growth Polarity C Bormann, D Baier, I Hörr, C Raps, J Berger, G Jung, H Schwarz Journal of Bacteriology 181 (24), 7421-7429, 1999 | 137 | 1999 |
| Marktsegmentierung D Baier, M Brusch Gabler, 2008 | 131 | 2008 |
| Conjointanalyse Daniel; Brusch Baier, D Baier, M Brusch Springer Berlin Heidelberg, 2009 | 98 | 2009 |
| Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels T Schreiner, A Rese, D Baier Journal of Retailing and Consumer Services 48, 87-99, 2019 | 95 | 2019 |
| Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States N Shaw, B Eschenbrenner, D Baier Journal of Retailing and Consumer Services 69, 103100, 2022 | 89 | 2022 |
| The release of dipicolinic acid—the rate-limiting step of Bacillus endospore inactivation during the high pressure thermal sterilization process K Reineke, K Schlumbach, D Baier, A Mathys, D Knorr International journal of food microbiology 162 (1), 55-63, 2013 | 87 | 2013 |
| The drivers of sustainable apparel and sportswear consumption: A segmented kano perspective D Baier, TM Rausch, TF Wagner Sustainability 12 (7), 2788, 2020 | 86 | 2020 |
| The different pathways of spore germination and inactivation in dependence of pressure and temperature K Reineke, I Doehner, K Schlumbach, D Baier, A Mathys, D Knorr Innovative Food Science & Emerging Technologies 13, 31-41, 2012 | 81 | 2012 |
| Erfassung von Kundenpräferenzen für Produkte und Dienstleistungen D Baier, M Brusch Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 3-17, 2009 | 81 | 2009 |
| Conversational User Interfaces for Online Shops? A Categorization of Use Cases. D Baier, A Rese, M Röglinger, D Baier, A Rese, M Röglinger ICIS, 2018 | 77 | 2018 |
| Optimal product positioning based on paired comparison data D Baier, W Gaul Journal of Econometrics 89 (1-2), 365-392, 1998 | 77 | 1998 |
| Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens W Gaul, E Aust, D Baier Zeitschrift für Betriebswirtschaft 65 (8), 835-855, 1995 | 77 | 1995 |
Alexandra ReseUniversity of Bayreuth, Chair of Marketing und Innovation在 uni-bayreuth.de 的电子邮件经过验证
