Stated choice methods: analysis and applications JJ Louviere, DA Hensher, JD Swait Cambridge Univ Pr, 2000 | 10279 | 2000 |
Brand equity as a signaling phenomenon T Erdem, J Swait Journal of Consumer Psychology 7 (2), 131-157, 1998 | 3221 | 1998 |
Brand credibility, brand consideration, and choice T Erdem, J Swait Journal of consumer research 31 (1), 191-198, 2004 | 2132 | 2004 |
The role of the scale parameter in the estimation and comparison of multinomial logit models J Swait, J Louviere Journal of Marketing Research, 305-314, 1993 | 1644 | 1993 |
Brands as signals: A cross-country validation study T Erdem, J Swait, A Valenzuela Journal of marketing 70 (1), 34-49, 2006 | 1435 | 2006 |
A comparison of stated preference methods for environmental valuation PC Boxall, WL Adamowicz, J Swait, M Williams, J Louviere Ecological economics 18 (3), 243-253, 1996 | 1129 | 1996 |
The impact of brand credibility on consumer price sensitivity T Erdem, J Swait, J Louviere International journal of Research in Marketing 19 (1), 1-19, 2002 | 939 | 2002 |
Perceptions versus objective measures of environmental quality in combined revealed and stated preference models of environmental valuation W Adamowicz, J Swait, P Boxall, J Louviere, M Williams Journal of environmental economics and management 32 (1), 65-84, 1997 | 823 | 1997 |
The effects of brand credibility on customer loyalty J Sweeney, J Swait Journal of retailing and consumer services 15 (3), 179-193, 2008 | 756 | 2008 |
The influence of task complexity on consumer choice: a latent class model of decision strategy switching J Swait, W Adamowicz Journal of Consumer Research 28 (1), 135-148, 2001 | 744 | 2001 |
Introduction to attribute-based stated choice methods W Adamowicz, J Louviere, J Swait Recuperado de http://www. darrp. noaa. gov/library/pdf/pubscm. pdf 70 (1 …, 1998 | 647 | 1998 |
Choice environment, market complexity, and consumer behavior: a theoretical and empirical approach for incorporating decision complexity into models of consumer choice J Swait, W Adamowicz Organizational Behavior and Human Decision Processes 86 (2), 141-167, 2001 | 643* | 2001 |
Combining sources of preference data D Hensher, J Louviere, J Swait Journal of Econometrics 89 (1-2), 197-221, 1998 | 641 | 1998 |
A structural equation model of latent segmentation and product choice for cross-sectional revealed preference choice data J Swait Journal of retailing and consumer services 1 (2), 77-89, 1994 | 601 | 1994 |
The equalization price: A measure of consumer-perceived brand equity J Swait, T Erdem, J Louviere, C Dubelaar International Journal of Research in Marketing 10 (1), 23-45, 1993 | 599 | 1993 |
Experimental analysis of choice RT Carson, JJ Louviere, DA Anderson, P Arabie, DS Bunch, DA Hensher, ... Marketing letters 5, 351-367, 1994 | 589 | 1994 |
Antecedents of true brand loyalty J Kim, JD Morris, J Swait Journal of advertising 37 (2), 99-117, 2008 | 519 | 2008 |
Incorporating random constraints in discrete models of choice set generation J Swait, M Ben-Akiva Transportation Research Part B: Methodological 21 (2), 91-102, 1987 | 471 | 1987 |
A non-compensatory choice model incorporating attribute cutoffs J Swait Transportation Research Part B: Methodological 35 (10), 903-928, 2001 | 414 | 2001 |
Perceived value and its impact on choice behavior in a retail setting J Swait, JC Sweeney Journal of Retailing and Consumer Services 7 (2), 77-88, 2000 | 343 | 2000 |