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Grzegorz Mazurek
Grzegorz Mazurek
Professor of Marketing, Kozminski University; Profesor Marketingu, Akademia Leona
在 kozminski.edu.pl 的电子邮件经过验证 - 首页
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In bot we trust: A new methodology of chatbot performance measures
A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek
Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019
3412019
Marketing and Artificial Intelligence
K Jarek, G Mazurek
Central European Business Review 8 (2), 2019
2632019
Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu
G Mazurek
Oficyna a Wolters Kluwer Polska, 2008
1872008
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT
P Korzynski, G Mazurek, A Altmann, J Ejdys, R Kazlauskaite, ...
Central European Management Journal 31 (1), 3-13, 2023
1742023
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT
K Wach, CD Duong, J Ejdys, R Kazlauskaitė, P Korzynski, G Mazurek, ...
Entrepreneurial Business and Economics Review 11 (2), 7-30, 2023
1562023
Industry 4.0: coherent definition framework with technological and organizational interdependencies
K Nosalska, Z Piątek, G Mazurek, R Rządca
Journal of Manufacturing Technology Management, 2019
1422019
Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości
G Mazurek
Poltext, 2012
1242012
Perception of privacy and data protection in the context of the development of artificial intelligence
G Mazurek, K Małagocka
Journal of Management Analytics 6 (4), 344-364, 2019
942019
Web 2.0 implications on marketing
G Mazurek
Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009
842009
Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent
P Korzynski, G Mazurek, M Haenlein
European Management Journal 38 (1), 204-212, 2020
822020
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
F Grudzewski, M Awdziej, G Mazurek, K Piotrowska
Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018
772018
Transformacja cyfrowa - perspektywa marketingu
G Mazurek
PWN, Warszawa, 2019
762019
Social Media: State of the Art and Research Agenda
A Kaplan, G Mazurek
Handbook of Media Management and Economics, 2018
722018
Marketing principles for Industry 4.0 — a conceptual framework
K Nosalska, G Mazurek
Engineering Management in Production and Services 11 (2), 9-20, 2019
602019
Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies
G Mazurek, P Korzyński, A Górska
Entrepreneurial Business and Economics Review 7 (1), 117-133, 2019
582019
Virtualization of marketing
G Mazurek
Contemporary Management Research 8 (3), 2012
572012
What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think
G Mazurek, K Małagocka
Business Horizons 62 (6), 751-759, 2019
412019
The Impact of the Digital World on Management and Marketing
G Mazurek, J Tkaczyk
Poltext, 2016
382016
Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka.
G Mazurek
ODDK, 2008
382008
The Role of Social Media in Scholarly Collaboration: An Enabler of International Research Team’s Activation?
A Gorska, P Korzynski, G Mazurek, F Pucciarelli
Journal of Global Information Technology Management, 2020
332020
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