| A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019 | 484 | 2019 |
| ‘Snap happy’brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram J Colliander, B Marder Computers in Human Behavior 78, 34-43, 2018 | 225 | 2018 |
| Hashtags: Motivational drivers, their use, and differences between influencers and followers A Erz, B Marder, E Osadchaya Computers in Human Behavior 89, 48-60, 2018 | 174 | 2018 |
| ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ... Computers in Human Behavior 128, 107126, 2022 | 134 | 2022 |
| The extended ‘chilling’effect of Facebook: The cold reality of ubiquitous social networking B Marder, A Joinson, A Shankar, D Houghton Computers in Human Behavior 60, 582-592, 2016 | 134 | 2016 |
| Digital crowding: Privacy, self-disclosure, and technology AN Joinson, DJ Houghton, A Vasalou, BL Marder Privacy online: Perspectives on privacy and self-disclosure in the social …, 2011 | 126 | 2011 |
| Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites B Marder, A Joinson, A Shankar, K Thirlaway Computers in Human Behavior 61, 56-62, 2016 | 112 | 2016 |
| Augmented self-The effects of virtual face augmentation on consumers' self-concept A Javornik, B Marder, M Pizzetti, L Warlop Journal of Business research 130, 170-187, 2021 | 103 | 2021 |
| The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games B Marder, D Gattig, E Collins, L Pitt, J Kietzmann, A Erz Computers in Human Behavior 91, 72-83, 2019 | 98 | 2019 |
| Every post you make, every pic you take, I'll be watching you: Behind social spheres on Facebook B Marder, A Joinson, A Shankar 2012 45th Hawaii International Conference on System Sciences, 859-868, 2012 | 87 | 2012 |
| The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter J Colliander, B Marder, LL Falkman, J Madestam, E Modig, S Sagfossen Computers in Human Behavior 74, 277-285, 2017 | 79 | 2017 |
| The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making B Marder, A Erz, R Angell, K Plangger Journal of Travel Research 60 (1), 31-46, 2021 | 77 | 2021 |
| “I like them, but won't ‘like’them”: An examination of impression management associated with visible political party affiliation on Facebook B Marder, E Slade, D Houghton, C Archer-Brown Computers in Human Behavior 61, 280-287, 2016 | 73 | 2016 |
| Tagger's Delight? Disclosure and liking behaviour in Facebook: the effects of sharing photographs amongst multiple known social circles D Houghton, AN Joinson, N Caldwell, B Marder Birmingham Business School Discussion Paper Series, 2013 | 64* | 2013 |
| Vacation posts on Facebook: A model for incidental vicarious travel consumption B Marder, C Archer-Brown, J Colliander, A Lambert Journal of Travel Research 58 (6), 1014-1033, 2019 | 63 | 2019 |
| Hybrid social media: Employees’ use of a boundary‐spanning technology C Archer‐Brown, B Marder, T Calvard, T Kowalski New Technology, Work and Employment 33 (1), 74-93, 2018 | 55 | 2018 |
| Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication B Marder, D Houghton, A Erz, L Harris, A Javornik Studies in Higher Education 45 (11), 2274-2286, 2020 | 37 | 2020 |
| The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’ L Lavertu, B Marder, A Erz, R Angell Computers in Human Behavior 110, 106389, 2020 | 37 | 2020 |
| The role of social media in negotiating identity during the process of acculturation A Yau, B Marder, S O’Donohoe Information Technology & People 33 (2), 554-575, 2020 | 35 | 2020 |
| News you can use! Evaluating the effectiveness of newsjacking based content on social media R Angell, M Gorton, P Bottomley, B Marder, S Bhaskar, J White Information Technology & People 33 (2), 755-773, 2020 | 32 | 2020 |
