| Perspectives of programmatic advertising J Seitz, S Zorn Programmatic Advertising: The Successful Transformation to Automated, Data …, 2016 | 29 | 2016 |
| Attitudinal perspectives for predicting churn S Zorn, W Jarvis, S Bellman Journal of Research in Interactive Marketing 4 (2), 157-169, 2010 | 29 | 2010 |
| Impact of animation and language on banner click-through rates S Zorn, D Olaru, T Veheim, S Zhao, J Murphy Journal of Electronic Commerce Research 13 (2), 173, 2012 | 25 | 2012 |
| Compensation Models for Interactive Advertising. A Dickinger, S Zorn J. Univers. Comput. Sci. 14 (4), 557-565, 2008 | 24 | 2008 |
| Information technology diffusion in Malaysia's foodservice industry A Fareed Ismail, SF Zorn, H Chern Boo, S Murali, J Murphy Journal of Hospitality and Tourism Technology 4 (3), 200-210, 2013 | 16 | 2013 |
| Cultural differences affect interactive television advertising SF Zorn, S Bellman, JA Robinson, D Varan Journal of Marketing Communications 22 (1), 3-17, 2016 | 15 | 2016 |
| Marketing implications of traditional and ICT-mediated leisure activities SF Zorn, RY Lee, J Murphy Behaviour & information technology 31 (4), 329-341, 2012 | 11 | 2012 |
| Identifying customers likely to churn S Zorn, W Jarvis, S Bellman ANZMAC 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008 | 5 | 2008 |
| An Investigation of Customer Lifetime Value Factors SF Zorn University of Western Australia, 2010 | 3 | 2010 |
| Identifying and managing valuable prospects S Zorn, S Bellman, J Murphy Enhancing Knowledge Development in Marketing, 123, 2008 | 3 | 2008 |
| Online Retailers Versus Branded Retail Stores: Perceived Value and Purchase Intention of Luxury Fashion Brands NA Othman, G Ferguson, S Zorn ACR Asia-Pacific Advances, 2012 | 1 | 2012 |
| The Australian School of Management’s Business Degree Curriculum: An Innovation in Collaborative Symbiosis A Ogle, E Liu, S Zorn, A Williams The ACPET Journal for Private Higher Education, 31, 2012 | 1 | 2012 |
| Acquisition Methods and Customer Lifetime Value S Zorn, AF Ismail, J Murphy duplicationnetau,(Clv), 1-8, 2009 | 1 | 2009 |
| Compensation models for interactive advertising S Zorn, A Dickinger Compensation models for interactive advertising, n/a, 2007 | 1 | 2007 |
| Exploring Popular Children Websites-Only Fun and Games? D Acharya, K Georgiou, S Zorn Proceedings of the Australian and New Zealand Marketing Academy conference, 2012 | | 2012 |
| Businesses and business schools-bed fellows or estranged partners? S Zorn, A Ogle, A Williams Proceedings of Hawaii international conference on education, 2011 | | 2011 |
| To green or not to green: an exploratory study on Perth hotel environmental positioning strategy A Ogle, S Zorn Proceedings of Australian and New Zealand Marketing Academy conference, 2011 | | 2011 |
| Hesitators–a new consumer type? S Zorn, J Murphy Direct/interactive marketing research summit proceedings, 2011 | | 2011 |
| Impact of language and animation on banner click-through rates F O'Rourke, Y Hong, S Zhao, SF Zorn, J Murphy, T Veheim, IM Hval Impact of language and animation on banner click-through rates, 3055-3061, 2007 | | 2007 |
| Identifying Customers Likely to Churn Steffen Zorn, Wade Jarvis, University of Western Australia Steve Bellman, Murdoch University S Zorn | | |
Jamie MurphyUniversity of Eastern Finland在 uef.fi 的电子邮件经过验证
Jamie MurphyUniversity of Eastern Finland在 uef.fi 的电子邮件经过验证
Steven BellmanProfessor, University of South Australia在 marketingscience.info 的电子邮件经过验证
