The effects of progressive levels of interactivity and vividness in web marketing sites JR Coyle, E Thorson Journal of advertising 30 (3), 65-77, 2001 | 1926 | 2001 |
The interactive advertising model: How users perceive and process online ads S Rodgers, E Thorson Journal of interactive advertising 1 (1), 41-60, 2000 | 895 | 2000 |
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains AC Gunther, E Thorson Communication research 19 (5), 574-596, 1992 | 511 | 1992 |
Television and web advertising synergies Y Chang, E Thorson Journal of advertising 33 (2), 75-84, 2004 | 461 | 2004 |
The impact of celebrity–product incongruence on the effectiveness of product endorsement JG Lee, E Thorson Journal of advertising research 48 (3), 433-449, 2008 | 377 | 2008 |
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein International journal of Neuroscience 27 (3-4), 241-255, 1985 | 305 | 1985 |
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge C Stammerjohan, CM Wood, Y Chang, E Thorson Journal of Advertising 34 (4), 55-67, 2005 | 282 | 2005 |
A socialization perspective on male and female reporting S Rodgers, E Thorson Journal of communication 53 (4), 658-675, 2003 | 282 | 2003 |
Integrated communication: Synergy of persuasive voices E Thorson, J Moore Psychology Press, 2013 | 249 | 2013 |
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory E Thorson, A Lang Communication Research 19 (3), 346-369, 1992 | 240 | 1992 |
Message complexity and attention to television E Thorson, B Reeves, J Schleuder Communication Research 12 (4), 427-454, 1985 | 240 | 1985 |
Social capital in rural and urban communities: Testing differences in media effects and models CE Beaudoin, E Thorson Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004 | 239 | 2004 |
Why narrative ads work: An integrated process explanation E Kim, S Ratneshwar, E Thorson Journal of Advertising 46 (2), 283-296, 2017 | 237 | 2017 |
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults K Fleming, E Thorson, CK Atkin Journal of health communication 9 (1), 3-29, 2004 | 217 | 2004 |
Testing the effect of framing and sourcing in health news stories R Coleman, E Thorson, L Wilkins Journal of health communication 16 (9), 941-954, 2011 | 213 | 2011 |
Attention to television: Psychological theories and chronometric measures B Reeves, E Thorson, J Schleuder Perspectives on media effects, 251-279, 1986 | 206 | 1986 |
New media, new relationship to participation? A closer look at youth news repertoires and political participation S Edgerly, EK Vraga, L Bode, K Thorson, E Thorson Journalism & Mass Communication Quarterly 95 (1), 192-212, 2018 | 205 | 2018 |
Advertising theory S Rodgers, E Thorson Routledge, 2012 | 188 | 2012 |
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials E Thorson, WG Christ, C Caywood Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991 | 186 | 1991 |
Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Attitude Relationship. J Phelps, E Thorson Advances in consumer research 18 (1), 1991 | 183 | 1991 |