‘Arrivederci CIAO. com, Buongiorno Bing. com’—Electronic word-of-mouth (eWOM), antecedences and consequences M Khammash, GH Griffiths International Journal of Information Management 31 (1), 82-87, 2011 | 242 | 2011 |
Why do people read reviews posted on consumer-opinion portals? J Burton, M Khammash New Developments in Online Marketing, 51-75, 2013 | 217 | 2013 |
E‐business complaint management: perceptions and perspectives of online credibility J Breitsohl, M Khammash, G Griffiths Journal of Enterprise Information Management 23 (5), 653-660, 2010 | 95 | 2010 |
Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market M Khammash Proc. IADIS International Conference WWW/Internet 2008, 2008 | 90 | 2008 |
Relative performance of methods for forecasting special events K Nikolopoulos, A Litsa, F Petropoulos, V Bougioukos, M Khammash Journal of Business Research 68 (8), 1785-1791, 2015 | 46 | 2015 |
Forecasting branded and generic pharmaceuticals K Nikolopoulos, S Buxton, M Khammash, P Stern International Journal of Forecasting 32 (2), 344-357, 2016 | 36 | 2016 |
Online complaint communication strategy: An integrated management framework for e-businesses J Breitsohl, M Khammash, G Griffiths Handbook of strategic e-business management, 907-933, 2014 | 15 | 2014 |
Electronic word-of-mouth: antecedents of reading customer reviews in online opinion platforms: a case from the UK market M Khammash University of Manchester, 2008 | 8 | 2008 |
Managing negative Epinion-leaders: A personality-based model of silver surfers’e-WOM J Breitsohl, M Khammash, G Griffiths EMAC, 175, 2012 | 2 | 2012 |
’We belong together: the effect of online community identification and brand-related WOM M Mehl, M Khammash, G Griffiths Marketing to citizens, going beyond customers and consumers. EMAC European …, 2012 | 2 | 2012 |
Turning artificial neural networks into a marketing science tool-modelling and forecasting the impact of sales promotions IZ Qureshi, M Khammash, K Nikolopoulos International Conference on Agents and Artificial Intelligence 2, 698-702, 2011 | 1 | 2011 |
DON’T MESS WITH THE SILVER SURFER–HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER J Breitsohl, M Khammash, G Griffiths, W Kunz Global Marketing Conference, 515-515, 2016 | | 2016 |
Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK G Griffiths, P Westmoreland, M Khammash, S Parry 40th EMAC conference, 2011 | | 2011 |
Marketing in the Music Industry: Assessment of Reality TV Shows Facilitates Marketing. A Mikheeva, M Khammash, Y Altunbas, R Jones The Six Senses-the Essentials of Marketing, 39th EMAC conference, Copenhagan …, 2010 | | 2010 |
Attractions of Snowdonia–New Media Project. C Jones, J Goodman, M Khammash, R Gittens, L Paxman, X Laurent Unknown, 2010 | | 2010 |
Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms? M Khammash, S Parry, R Jones Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 2009 | | 2009 |
Electronic Word-of-Mouth: Motives for Reading and Writing Customer Opinions Online J Burton, M Khammash Proceedings of the IADIS International Conference on e-Commerce: Porto …, 2005 | | 2005 |
Attractions of Snowdonia-new media project M Khammash, C Jones, J Goodman, R Gittins, L Paxman, X Laurent University of Sussex, 0 | | |