| Dynamic cooperative advertising in a channel S Jørgensen, SP Sigué, G Zaccour Journal of retailing 76 (1), 71-92, 2000 | 333 | 2000 |
| Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies JW Musila, SP Sigué Managerial finance 32 (7), 577-593, 2006 | 144 | 2006 |
| Stackelberg leadership in a marketing channel S Jørgensen, SP Sigue, G Zaccour International Game Theory Review 3 (01), 13-26, 2001 | 144 | 2001 |
| Corruption and international trade: An empirical investigation of African countries JW Musila, SP Sigué World Economy 33 (1), 129-146, 2010 | 131 | 2010 |
| Investigación de mercados: una manera de conocer preferencias, comportamientos y tendencias A d'Astous, RS Tirado, SP Sigué Editorial Norma, 2003 | 106 | 2003 |
| Advertising strategies in a franchise system SP Sigué, P Chintagunta European Journal of Operational Research 198 (2), 655-665, 2009 | 95 | 2009 |
| Consumer and retailer promotions: who is better off? SP Sigué Journal of Retailing 84 (4), 449-460, 2008 | 83 | 2008 |
| The dilemma of pull and push-price promotions G Martín-Herrán, SP Sigué, G Zaccour Journal of Retailing 86 (1), 51-68, 2010 | 72 | 2010 |
| Transactions vs. relationships: what should the company emphasize? GE Fruchter, SP Sigué Journal of Service Research 8 (1), 18-36, 2005 | 54 | 2005 |
| Cooperative advertising for competing manufacturers: The impact of long-term promotional effects S Karray, G Martín-Herrán, SP Sigué International Journal of Production Economics 184, 21-32, 2017 | 52 | 2017 |
| Offline retailers expanding online to compete with manufacturers: Strategies and channel power S Karray, SP Sigué Industrial Marketing Management 71, 203-214, 2018 | 47 | 2018 |
| An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? G Martín-Herrán, SP Sigué Journal of Business research 70, 67-73, 2017 | 43 | 2017 |
| Offensive versus defensive marketing: What is the optimal spending allocation? G Martín-Herrán, S McQuitty, SP Sigué International Journal of Research in Marketing 29 (2), 210-219, 2012 | 43 | 2012 |
| Dynamic pricing for subscription services GE Fruchter, SP Sigué Journal of Economic Dynamics and Control 37 (11), 2180-2194, 2013 | 41 | 2013 |
| A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally S Karray, SP Sigué Omega 54, 84-100, 2015 | 40 | 2015 |
| Strategic interactions in traditional franchise systems: Are franchisors always better off? G Martín-Herrán, SP Sigué, G Zaccour European Journal of Operational Research 213 (3), 526-537, 2011 | 34 | 2011 |
| Managing relational exchanges GE Fruchter, SP Sigué Journal of Service Research 7 (2), 142-154, 2004 | 34 | 2004 |
| Trade deals and/or on-package coupons G Martín-Herrán, SP Sigué European Journal of Operational Research 241 (2), 541-554, 2015 | 33 | 2015 |
| Should companies jointly promote their complementary products when they compete in other product categories? S Karray, SP Sigue European journal of operational research 255 (2), 620-630, 2016 | 25 | 2016 |
| Retailer and manufacturer advertising scheduling in a marketing channel G Martín-Herrán, SP Sigué Journal of Business Research 78, 93-100, 2017 | 24 | 2017 |
Guiomar Martín HerránIMUVA, Universidad de Valladolid在 eco.uva.es 的电子邮件经过验证
