| Impact of social network structure on content propagation: A study using YouTube data H Yoganarasimhan Quantitative Marketing and Economics 10, 111-150, 2012 | 317 | 2012 |
| Targeting and privacy in mobile advertising O Rafieian, H Yoganarasimhan Marketing Science 40 (2), 193-218, 2021 | 211 | 2021 |
| The value of reputation in an online freelance marketplace H Yoganarasimhan Marketing Science 32 (6), 860-891, 2013 | 188 | 2013 |
| Search personalization using machine learning H Yoganarasimhan Management Science 66 (3), 1045-1070, 2020 | 183 | 2020 |
| Link to success: How blogs build an audience by promoting rivals D Mayzlin, H Yoganarasimhan Management Science 58 (9), 1651-1668, 2012 | 147 | 2012 |
| Cloak or flaunt? The fashion dilemma H Yoganarasimhan Marketing Science 31 (1), 74-95, 2012 | 68 | 2012 |
| Design and evaluation of optimal free trials H Yoganarasimhan, E Barzegary, A Pani Management Science 69 (6), 3220-3240, 2023 | 50* | 2023 |
| Machine learning and marketing D Dzyabura, H Yoganarasimhan Handbook of marketing analytics, 255-279, 2018 | 49 | 2018 |
| Estimation of beauty contest auctions H Yoganarasimhan Marketing Science 35 (1), 27-54, 2016 | 45 | 2016 |
| Identifying the presence and cause of fashion cycles in data H Yoganarasimhan Journal of Marketing Research 54 (1), 5-26, 2017 | 44* | 2017 |
| AI and personalization O Rafieian, H Yoganarasimhan Artificial Intelligence in Marketing, 77-102, 2023 | 29 | 2023 |
| Soul and machine (learning) D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ... Marketing Letters 31, 393-404, 2020 | 25 | 2020 |
| Variety Effects in Mobile Advertising O Rafieian, H Yoganarasimhan Journal of Marketing Research, 002224372110560, 2021 | 23* | 2021 |
| Star-cursed lovers: Role of popularity information in online dating B Bojd, H Yoganarasimhan Marketing Science 41 (1), 73-92, 2022 | 18 | 2022 |
| Strategic polarization in group interactions G Iyer, H Yoganarasimhan Journal of Marketing Research 58 (4), 782-800, 2021 | 12 | 2021 |
| A bias correction approach for interference in ranking experiments A Goli, A Lambrecht, H Yoganarasimhan Marketing Science 43 (3), 590-614, 2024 | 9 | 2024 |
| How Do Content Producers Respond to Engagement on Social Media Platforms? S Mummalaneni, H Yoganarasimhan, V Pathak Available at SSRN 4173537, 2022 | 5* | 2022 |
| Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models L Jain, Z Li, E Loghmani, B Mason, H Yoganarasimhan Marketing Science, 2024 | 1 | 2024 |
| Choice Models and Permutation Invariance: Demand Estimation in Differentiated Products Markets A Singh, Y Liu, H Yoganarasimhan Causal Representation Learning Workshop at NeurIPS 2023, 2024 | 1* | 2024 |
| Dynamic discrete choice models and machine learning: Methods and applications to marketing H Yoganarasimhan Technical report, University of Washington, 2018 | 1 | 2018 |
Dina MayzlinUSC Marshall School of Business在 marshall.usc.edu 的电子邮件经过验证
Dina MayzlinUSC Marshall School of Business在 marshall.usc.edu 的电子邮件经过验证
Ganesh IyerEdgar F. Kaiser Professor, Haas School of Business, University of California, Berkeley在 berkeley.edu 的电子邮件经过验证