| The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings: A cross cultural analysis N Kassim, N Asiah Abdullah Asia pacific journal of marketing and logistics 22 (3), 351-371, 2010 | 1452 | 2010 |
| The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis N Souiden, NM Kassim, HJ Hong European Journal of Marketing 40 (7/8), 825-845, 2006 | 307 | 2006 |
| Customer loyalty in e‐commerce settings: an empirical study NM Kassim, NA Abdullah Electronic Markets 18 (3), 275-290, 2008 | 275 | 2008 |
| The influence of attraction on internet banking: an extension to the trust‐relationship commitment model N Mohd Kassim, A Kader Mohammed Ahmed Abdulla International journal of bank marketing 24 (6), 424-442, 2006 | 242 | 2006 |
| Investigating the complex drivers of loyalty in e‐commerce settings N Mohd Kassim, S Ismail Measuring business excellence 13 (1), 56-71, 2009 | 150 | 2009 |
| Service quality: gaps in the Malaysian telemarketing industry NM Kassim, J Bojei Journal of business research 55 (10), 845-852, 2002 | 128 | 2002 |
| Customer retention measurement in the UAE banking sector N Mohd Kassim, N Souiden Journal of Financial Services Marketing 11, 217-228, 2007 | 117 | 2007 |
| Internet technology as a tool in customer relationship management NR Ab Hamid, N Kassim Journal of American Academy of Business 4 (1/2), 103-8, 2004 | 111 | 2004 |
| Assessing the measurement of organizational agility NM Kassim, M Zain Journal of American Academy of Business, Cambridge 4 (1/2), 174-177, 2004 | 93 | 2004 |
| Determinants of customer satisfaction and retention in the cellular phone market of Malaysia NM Kassim Southern Cross University, 2001 | 82 | 2001 |
| Asiah Abdullah, nor.(2010). The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis N Kassim Asia Pacific Journal of Marketing and Logistics 22 (3), 351-371, 0 | 74 | |
| Quality of lifestyle and luxury purchase inclinations from the perspectives of affluent Muslim consumers NM Kassim, MM Zain Journal of Islamic Marketing 7 (1), 95-119, 2016 | 66 | 2016 |
| The influence of internal environment and continuous improvements on firms competitiveness and performance M Zain, NM Kassim Procedia-Social and Behavioral Sciences 65, 26-32, 2012 | 56 | 2012 |
| Quality of work life: The determinants of job satisfaction and job retention among RNs and OHPs M Parveen, K Maimani, NM Kassim International Journal for Quality Research 11 (1), 173, 2017 | 53 | 2017 |
| Measuring perceived service quality in Qatari Islamic banks AKMA Abdullah, NM Kassim Journal for International Business and Entrepreneurship Development 4 (1-2 …, 2009 | 50 | 2009 |
| A comparative study on job satisfaction between registered nurses and other qualified healthcare professionals M Parveen, K Maimani, NM Kassim International Journal of Healthcare Management 10 (4), 238-242, 2017 | 49 | 2017 |
| Telecommunication industry in Malaysia: demographics effect on customer expectations, performance, satisfaction and retention NM Kassim Management in South-East Asia, 47-73, 2013 | 48 | 2013 |
| Extending the service profit chain: the mediating effect of employee productivity I Adeinat, N Kassim International Journal of Quality & Reliability Management 36 (5), 797-814, 2019 | 47 | 2019 |
| Non-academic service quality: Comparative analysis of students and faculty as users K Sharif, NM Kassim Journal of Marketing for Higher Education 22 (1), 35-54, 2012 | 44 | 2012 |
| Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status. FS Ong, NM Kassim, OS Peng, T Singh Asia Pacific Management Review 19 (1), 2014 | 43 | 2014 |
